Kiri

Attachment #1.pdf

Art and Culture Development Foundation under the Cabinet of Ministers of the Republic of Uzbekistan

Address: 1 bld., Taras Shevchenko Str., Mirabad district, Tashkent, Uzbekistan www.acdf.uz | www.wcce.uz E: [email protected] | P. +998 (71) 207 40 80

The 4th World Conference on Creative Economy

2 – 4 October 2024,

Tashkent, Uzbekistan

CONCEPT NOTE

For

● Ministers

● Senior Official Government Representatives

● International Organization Representatives

Art and Culture Development Foundation under the Cabinet of Ministers of the Republic of Uzbekistan

Address: 1 bld., Taras Shevchenko Str., Mirabad district, Tashkent, Uzbekistan www.acdf.uz | www.wcce.uz E: [email protected] | P. +998 (71) 207 40 80

Executive Summary

The 4th World Conference on Creative Economy (4th WCCE), scheduled to take place

from October 2 to 4, 2024, in Tashkent, Republic of Uzbekistan, offers a remarkable

opportunity to exchange perspectives, delve into innovative practices in creative economy

development, foster economic cooperation, and expand business networks.

The convening of the 4th WCCE becomes particularly relevant during the time of the

global transformation and its multifaceted impact on the world economy. The creative

economy has become one of the fastest-growing sectors in many countries, powered by a

surge in digitalization and services. It has a significant contribution of 3% to the global gross

domestic product (GDP) and stimulates growth and innovation. However, at the same time,

the creative economy faces several challenges, ranging from economic and technological

shifts to social and environmental factors: digital disruption, employment reduction,

accessibility and diversity, Intellectual Property protection, sustainability, ethical concerns

during the rise of AI, and regulatory issues. This is how the new shifted reality is formed.

Considering the aforementioned considerations, the 4th WCCE will be held under the theme

"Inclusively Creative: A Shifted Reality", providing an opportunity to discuss the impact of

technological developments on the global creative scene.

The conference will expect four key outcomes: enhanced integration and exchange,

policy development and innovation, building an inclusive and sustainable economy, and skills

development. It will provide a platform for diverse stakeholders to exchange knowledge,

experiences, and best practices, fostering cross-border collaborations and business linkages

within the creative economy. The conference will also result in the formulation of policy

strategies that support the development of the creative economy, addressing challenges

posed by sustainable development goals and technological advancements. It will emphasize

the role of creativity in building an inclusive and sustainable economy, highlighting the

potential of knowledge-based informal economies. Moreover, the conference will showcase

initiatives and training opportunities to enhance the skills of individuals and organizations in

the creative sector, ensuring their success in a rapidly changing global landscape.

During the three-day conference, there will be plenary and panel sessions, CreatiVillage,

cultural events as well as high-level meetings and networking opportunities where

government representatives, policymakers, members of international organizations, business

leaders, academics, creative entrepreneurs, media professionals, and goods producers from

around the globe can converge on a single platform.

We invite you to join the 4th WCCE and become a significant part of the global creative

economy scene.

Art and Culture Development Foundation under the Cabinet of Ministers of the Republic of Uzbekistan

Address: 1 bld., Taras Shevchenko Str., Mirabad district, Tashkent, Uzbekistan www.acdf.uz | www.wcce.uz E: [email protected] | P. +998 (71) 207 40 80

For more detailed information about the event, please contact us at [email protected]

Introduction

The contemporary creative economy, reflecting the transition from a resource-based to

an innovation-driven model, is attracting increasing attention. In 2022, its contribution was

estimated at USD 1.5 trillion,1 confirming its status as one of the fastest-growing sectors of

the global economy. According to UNCTAD data for 2020, creative services accounted for 21%

of total service exports, which is 9% higher than a decade ago,2 underscoring their growing

significance.

The Republic of Indonesia has taken an active role in placing the creative economy on

the global agenda by organizing the World Conference on Creative Economy (WCCE) in 2018.

This event brought together diplomacy, government policy, and the private sector. The

conference gave rise to the "Bali Agenda for Creative Economy", outlining 21 development

directions. This initiative gained international recognition and led to a United Nations General

Assembly resolution declaring 2021 as the International Year of Creative Economy for

Sustainable Development.

In 2021, the conference extended its influence by holding a second event in Dubai. This

event featured the "WCCE 2021 Agenda", addressing 21 points concerning various aspects of

the creative economy, including economic benefits, youth participation, the ecosystem,

international initiatives, and upcoming events.

The third WCCE in 2023 showcased further development of the "WCCE 2021 Agenda"

and deepened international cooperation in the field of the creative economy, with special

attention to sustainable development, youth participation, and collaborative innovation. These

outcomes continue to shape the global dialogue and influence the development of the creative

economy at an international level.

Moreover, during the G20 Meeting under the Indonesian Presidency in 2022 Culture

Ministers marked their commitment to foster cooperation and promote initiatives linked to

digitisation and digital ecosystems, cultural and creative industries and job creation, education

and training, preservation of cultural sites, as well as inclusive access and participation in

culture.

The United Nations General Assembly resolution on “Promoting creative economy for

sustainable development” initiated by the Republic of Indonesia and supported by 59 other

countries as Co-Sponsors, including Uzbekistan, was adopted on November 15, 2023. It

1 WTO Public Forum 2023 - Harnessing the digital creative economy in small economies: Creating pathways towards services-

led diversification | UNCTAD 2 UNCTAD’s creative economy work gains fresh momentum at G20 | UNCTAD

Art and Culture Development Foundation under the Cabinet of Ministers of the Republic of Uzbekistan

Address: 1 bld., Taras Shevchenko Str., Mirabad district, Tashkent, Uzbekistan www.acdf.uz | www.wcce.uz E: [email protected] | P. +998 (71) 207 40 80

marked the latest achievement in the strategic acceleration of the creative economy

development on the international stage.

Art and Culture Development Foundation under the Cabinet of Ministers of the Republic of Uzbekistan

Address: 1 bld., Taras Shevchenko Str., Mirabad district, Tashkent, Uzbekistan www.acdf.uz | www.wcce.uz E: [email protected] | P. +998 (71) 207 40 80

The 4th WCCE in Uzbekistan

In 2021, declared by the United Nations General Assembly as the International Year of

Creative Economy for Sustainable Development, countries previously not included in the

creative economy development program received a significant boost to activate their efforts.

The international community's attention to the creative economy spurred developing

countries, especially in Central Asia, to update their legislation and develop strategies for

creative industries.

Central Asia is once again attracting the attention of the global community as a region

for economic growth and sustainable development. This interest is driven by the revitalization

of historical trade routes as well as the region's unique economic position characterized by

significant exports of creative goods and services. For instance, Central Asian and Caucasian

countries collectively export creative goods and services worth USD 10.46 billion annually,

exceeding their import by 2.7 times.3 Uzbekistan seeks to maximize opportunities in global

economic development and international trade, with a focus on developing the creative

economy as a catalyst for global economic cooperation and achieving sustainable

development goals.

However, despite the growing recognition of the importance of the creative economy, it

faces a number of challenges. These include issues on how to make the creative economy

more influential for achieving sustainable development, improve access to markets, and

enhance competitiveness through intellectual property rights, as well as new problems related

to shifts in employment, restructuring of production and supply chains influenced by

migration, global conflicts, and the new industrial revolution based on artificial intelligence.

To address these issues, a comprehensive analysis of the creative economy is needed,

along with exchanging viewpoints and formulating strategic recommendations to unlock its

potential and increase its contribution to global economic growth and sustainable

development. This involves enhancing regulation, creating supportive mechanisms, and

implementing effective policies to elevate the creative economy to a new level.

Recognizing the challenges and the growing role of Central Asia in trade, Uzbekistan has

been chosen to host the 4th WCCE in Tashkent from October 2 to 4, 2024. The event aims to

facilitate global cooperation and exchange of experiences in the field of the creative economy.

The 4th WCCE continues the global tradition of supporting the creative economy, evident

in various regions worldwide, from the "orange economy" in Latin America to the cultural

economy elsewhere. For Uzbekistan, hosting the 4th WCCE aligns with the growing

international interest in the Central Asian region and the desire for cooperation and investment

3 calculation based on open data UNCTADstat

Art and Culture Development Foundation under the Cabinet of Ministers of the Republic of Uzbekistan

Address: 1 bld., Taras Shevchenko Str., Mirabad district, Tashkent, Uzbekistan www.acdf.uz | www.wcce.uz E: [email protected] | P. +998 (71) 207 40 80

development. This also presents an excellent opportunity to advance the development of the

creative economy and jointly devise glocal action strategies in challenging times.

The 4th WCCE will also involve discussions on various aspects of the creative economy,

including the development of a strategy for the creative industries until 2030 and acceleration

of legislation in this area involving government representatives, professional organizations,

and experts, as well as the implementation of programs for the development of culture and

art. Uzbekistan recognizes the creative economy as a means of global economic progress and

a modern alternative for developing countries based on human capital rather than non-

renewable resources.

The 4th WCCE is aimed at updating the agenda and conducting a dialogue on the global

role of the creative economy between policymakers, creative individuals, business

representatives, media, scholars, and stakeholders.

The organizers of the 4th WCCE are the Uzbekistan Art and Culture Development

Foundation under the Cabinet of Ministers, the Ministry of Tourism and Creative Economy of

the Republic of Indonesia, the United Nations Conference on Trade and Development, and the

World Intellectual Property Organization.

Theme of the 4th WCCE: “Inclusively Creative: A Shifted Reality”

The theme refers to a new reality created by large-scale technological advancements

starting from automation to the introduction of virtual and augmented reality, as well as

artificial intelligence (AI). How does the new shifted reality appear now – what opportunities

and threats are present?

The creative economy is strengthening its role in the global economy, contributing to

inclusive and sustainable growth through the expanded participation of countries. AI, as a

product of the creative economy, becomes a key element in the transformation of the world,

having the potential for both positive and negative impacts on creative industries:

1. AI promises to expand creative possibilities by offering new methods for creating art

and design;

2. It improves access to global markets for creative entrepreneurs;

3. It enhances inclusivity through content personalization.

At the same time, the number of issues related to the use of AI is growing:

1. The problem of intellectual property and authorship in creative works created with the

help of AI requires a review of legislation and ethics;

Art and Culture Development Foundation under the Cabinet of Ministers of the Republic of Uzbekistan

Address: 1 bld., Taras Shevchenko Str., Mirabad district, Tashkent, Uzbekistan www.acdf.uz | www.wcce.uz E: [email protected] | P. +998 (71) 207 40 80

2. The issue of job reduction due to automation in creative industries, with World

Economic Forum research indicating the potential for automation of 26%-37% of labor

tasks in art, media, design, architecture, and science4.

AI could automate a quarter of work tasks in art, design, entertainment and media. Image: Goldman Sachs

3. The issue of shifts in employment in creative industries, caused by automation, is

creating changes in demand and supply for various professions. This opens up new

opportunities for creative professionals in complex and innovative projects. However,

a reduction in jobs is projected at 11% in architecture and engineering and 5%5 in art,

media, and design.

AI has the potential to replace 5 to 10% of jobs in creative industries. Image: Goldman Sachs

4. Nevertheless, it is expected that overall changes in the employment structure will lead

to the creation of new jobs, particularly in the creative industries. For example, in the

4 Davos agenda. How might generative AI change creative jobs? | May 9, 2023 | World Economic Forum 5 Global Economics Analyst. The Potentially Large Effects of Artificial Intelligence on Economic Growth (Briggs/Kodnani) | 26

March 2023 | Goldman Sachs

Art and Culture Development Foundation under the Cabinet of Ministers of the Republic of Uzbekistan

Address: 1 bld., Taras Shevchenko Str., Mirabad district, Tashkent, Uzbekistan www.acdf.uz | www.wcce.uz E: [email protected] | P. +998 (71) 207 40 80

United States alone, the demand for labor is projected to grow by 11% by 20306, which

in turn will create a need for training and retraining.

5. The implementation of technological advancements intensifies the uneven

development of regions worldwide and heightens global competition by enhancing

production primarily in developed countries and impacting exports.

6. In developing countries, the creative production sector, including crafts, is shielded

from AI influence and shows growth prospects. It is projected that by 2024, the volume

of this sector will reach USD 1 trillion.7

7. Leveraging the flexibility of creative industries, facilitated by the diverse nature of

production, will enable regions to adapt to challenges and support the UN Sustainable

Development Goals by 2030.

Considering the aforementioned considerations, the 4th WCCE will be held under the

theme "Inclusively Creative: A Shifted Reality". Under this theme, the WCCE has a special

vision and ambition to build a common understanding of the integration of the creative

economy to give greater flexibility to national and international strategies, markets, trade, and

businesses facing difficulties under the influence of global technological transformation.

Main objectives

The 4th WCCE has several main objectives:

1. Formulating policy strategies that will provide support for the development of the

creative economy as a sector capable of effectively addressing the challenges posed

by sustainable development goals in the face of technological developments;

2. Enhancing the integration of the creative economy by fostering collaboration and

synergy among diverse stakeholders. This includes facilitating knowledge exchange,

promoting cross-sector partnerships, and exploring innovative approaches to leverage

the potential of the creative economy;

3. Developing the system of intellectual property and ethics in the use of cultural heritage.

The conference seeks to strengthen the legal frameworks, ethical guidelines, and

collaborative efforts necessary for the sustainable management and respectful

utilization of cultural heritage for the benefit of present and future generations;

4. Emphasizing the role of creativity in building an inclusive and sustainable economy,

with a focus on knowledge-based informal economies as a more sustainable and

6 McKinsey Global Institute. Generative AI and the future of work in America | July 26, 2023 | Report

7 https://reports.poweredbypeople.io/

Art and Culture Development Foundation under the Cabinet of Ministers of the Republic of Uzbekistan

Address: 1 bld., Taras Shevchenko Str., Mirabad district, Tashkent, Uzbekistan www.acdf.uz | www.wcce.uz E: [email protected] | P. +998 (71) 207 40 80

modern alternative to resource-based economies, and creating conditions for the

development of human capital;

Art and Culture Development Foundation under the Cabinet of Ministers of the Republic of Uzbekistan

Address: 1 bld., Taras Shevchenko Str., Mirabad district, Tashkent, Uzbekistan www.acdf.uz | www.wcce.uz E: [email protected] | P. +998 (71) 207 40 80

Sub-themes

The main theme of the 4th WCCE consists of six sub-themes, as follows:

1. Workforce Dynamics

2. Interdisciplinary City

3. Creative Education

4. IP in the Age of AI

5. Inclusively sustainable

6. Evolution of Creative Lifestyle

"Workforce Dynamics" explores the impact of the fourth industrial revolution on the

creative economy, focusing on the effects of new technologies and AI on employment, labor

automation, and the emergence of new markets for creative sectors. Special emphasis is

placed on the role of AI in improving production processes and stimulating global cooperation,

its influence on remote work, and labor migration. The risks of job loss due to automation and

strategies for their minimization are discussed. Attention is also given to creative industries

resistant to automation, such as crafts, highlighting their importance for cultural heritage and

their potential in job creation. The goal is to present methods for mitigating the impact of

automation on the labor market through the creative economy and international cooperation,

especially for the youth.

"Interdisciplinary City" merges modern technologies and creative disciplines to create

new meanings and products, focusing on cultural projects and their integration into territorial

development. This direction emphasizes the importance of synergy between traditional and

innovative approaches in creating products at the intersection of creative sectors, stimulating

socio-economic development, and enhancing the attractiveness of territories. Projects

demonstrate how creative initiatives can act as a catalyst for job creation, entrepreneurship

development, and strengthening local identity, highlighting the role of cultural and creative

components in sustainable development strategies for territories. The discussion aims to

explore the interaction among participants in the creative process and the impact of

technologies on creating new cultural products, considering the creative industries as drivers

of economic prosperity and social well-being. The outcome of the discussions should be an

expansion of participants' perspectives on the opportunities of creative industries as a sector

generating new products, territories, industries, and quality of life.

"Creative Education” experts and participants in the education will discuss teaching

methods in modern reality and the role of educational institutions in the development of

human capital. The use of AI, virtual reality, interactive programs, and online platforms for

accessing knowledge will be examined, along with approaches that foster the development of

critical thinking and information literacy. The discussion will address the adaptation of

educational institutions to future changes and automation in the labor market to prepare

specialists for new conditions. Emphasis will be placed on integrating technological

Art and Culture Development Foundation under the Cabinet of Ministers of the Republic of Uzbekistan

Address: 1 bld., Taras Shevchenko Str., Mirabad district, Tashkent, Uzbekistan www.acdf.uz | www.wcce.uz E: [email protected] | P. +998 (71) 207 40 80

innovations into education, shaping a society open to continuous learning and adaptation. The

role of cultural institutions, including museums and media, in creative education through

engagement and innovation will also be highlighted. The goal is to create a comprehensive

overview of educational practices and tools for developing human capital in the era of

technological advancement.

"IP in the age of AI" is dedicated to the impact of AI on intellectual property rights and

the ethics of creating and subsequently using generated content. In the digital age, there is a

need to adapt IP legislation to meet new challenges related to the creation of works using AI,

determining the legal status of algorithms, protecting copyright, and cultural appropriation.

Discussions within the theme will focus on identifying strategies for IP protection in the era of

AI, discussing international experiences, and finding a balance between stimulating innovation

and the rights of creators. Key issues will cover delineating responsibility for AI actions,

licensing, the impact of AI on IP-dependent industries, and ethical aspects of using AI. The

goal of the session is to develop recommendations for fair regulation of IP in the context of AI

development, ensuring a multidisciplinary approach to problem-solving.

“Inclusively sustainable” highlights inclusivity and Environmental, Social and

Governance (ESG) programs in the creative and cultural industries, covering philanthropy,

gender equality, upcycling, and carbon footprint reduction. Discussions with experts and

professionals aim to create an inclusive, sustainable environment and expand access to

culture. Focus is given to strategies for gender equality, sustainable production methods,

waste reduction, and innovations. Sessions will offer insights and recommendations on ESG

strategies for a fair and responsible creative sector, including practices to reduce

environmental impact. The goal is to integrate environmental and social responsibility into the

development of the creative economy.

"Evolution of Creative Lifestyle" explores the impact of new technological tools on

various aspects of creative lifestyles, including design, finance, marketing, investment, and

more. This sub-theme delves into how technological progress has transformed and shaped

the way creative individuals and industries operate, innovate, and thrive in today's digital age.

In the realm of design, new technological tools have opened up a world of possibilities,

enabling creators to experiment with innovative techniques, materials, and processes. From

3D printing and virtual reality to computer-aided design software, these tools have

revolutionized the design process, allowing for greater precision, efficiency, and creative

expression. Overall, the sub-theme seeks to shed light on the transformative power of

technology and its role in driving innovation, growth, and success in the creative industry.

Expected Outcome

The 4th WCCE targets major outcomes:

Art and Culture Development Foundation under the Cabinet of Ministers of the Republic of Uzbekistan

Address: 1 bld., Taras Shevchenko Str., Mirabad district, Tashkent, Uzbekistan www.acdf.uz | www.wcce.uz E: [email protected] | P. +998 (71) 207 40 80

1. Enhanced integration & exchange: The conference will facilitate the exchange of

knowledge, experiences, and best practices among diverse stakeholders from across the

globe. Moreover, participants will have an excellent opportunity to engage with potential

partners and foster cross-border collaborations and business linkages within the creative

economy.

2. Policy Development and Innovation: The conference will result in the formulation of

policy strategies that provide support for the development of the creative economy. These

strategies will enable the sector to effectively address the challenges posed by sustainable

development goals, particularly in the context of technological advancements. The outcomes

will include actionable policies and recommendations that promote the growth, sustainability,

and resilience of the creative economy.

3. Inclusive and Sustainable Economy: The conference will emphasize the role of

creativity in building an inclusive and sustainable economy. It will highlight the potential of

knowledge-based informal economies as a more sustainable and modern alternative to

resource-based economies. The outcomes will include the creation of conditions for the

development of human capital, fostering entrepreneurship, and promoting the growth of

knowledge-based industries.

4. Skills Development: The conference will showcase initiatives, programs, and training

opportunities that enhance the capabilities of individuals and organizations operating in the

creative sector, enabling them to thrive in a rapidly evolving global landscape.

Overall, the World Conference on Creative Economy is anticipated to generate valuable

outcomes that contribute to the growth, sustainability, and positive impact of the creative

economy on a global scale.

Date and Place

The 4th WCCE will be held from 2 to 4 October 2024 in Tashkent, Uzbekistan.

Event Format

The 4th WCCE will consist of (i) the Plenary and Panel Sessions, (ii) the Ministerial

Meeting, (iii) The Friends of Creative Economy (FCE) Meeting, (iv) the CreatiVillage, and (v)

Culture events.

The Plenary and Panel Sessions. Speakers from various backgrounds will share their

views and perspectives, in line with six subthemes. Speakers who lead the sessions will deliver

narrations and presentations as part of a panel discussion guided by a moderator.

Art and Culture Development Foundation under the Cabinet of Ministers of the Republic of Uzbekistan

Address: 1 bld., Taras Shevchenko Str., Mirabad district, Tashkent, Uzbekistan www.acdf.uz | www.wcce.uz E: [email protected] | P. +998 (71) 207 40 80

The Ministerial Meeting will be attended by Ministers/Vice Ministers/High-level officials

of participating countries. The Meeting will facilitate each country’s experiences and views in

developing the creative economy, and a way forward in enhancing international cooperation

and partnerships on the creative economy.

The FCE Meeting. The senior official and multi-stakeholder forum aims to discuss a wide

range of issues related to the creative economy. The FCE will recommend policy options to be

considered and adopted by the Ministerial Meeting.

The CreatiVillage is an exhibition for countries/ institutions/ communities/ business

sectors to showcase their creative economy works, best practices and achievements.

The Cultural events will be a range of activities (workshops, concerts, performances,

etc.) to provide the conference attendees with a unique opportunity to experience the local

atmosphere.

Participants

The 4th WCCE offers a remarkable occasion for individuals across diverse sectors and

backgrounds. Government representatives, policymakers, members of international

organizations, business leaders, academics, creative entrepreneurs, media professionals, and

goods producers from around the globe will converge on a single platform. This conference

serves as a valuable opportunity to exchange perspectives, delve into innovative practices in

creative economy development, foster economic cooperation, and expand business networks.

For more information

Email: [email protected]

Address: 1, Taras Shevchenko str., 100029, Tashkent, Uzbekistan

Uzbekistan Art and Culture Development Foundation

Website: www.wcce.uz

Attachment #2.pdf