Dear Ministry team,

Following our recent meeting with Väino Koorberg at Meedialiit, he suggested we contact your ministry about PolAds and its potential relevance to political advertising transparency in Estonia.

PolAds is a shared platform for registering and publishing political advertising transparency information, developed together with News Media Europe and recognised by the European Commission. The solution is currently used in eight European countries and provides a consistent workflow for publishers, advertisers and agencies to collect campaign information and make transparency notices publicly accessible.

We understand from Väino that much of the operational responsibility in this area has been delegated to TTJA. We would nevertheless welcome your ministry’s perspective on the needs of Estonia’s advertising market and the potential role of shared transparency infrastructure.

Would the relevant colleague be available for a 30-minute introductory call in the coming weeks? We would be happy to demonstrate PolAds, share experience from participating countries, and discuss its potential relevance to Estonia.

Best regards,
Rasmus
PolAds