July 2024

The 7th TEJ Ministerial Round Table in collaboration with UN Tourism

Tourism EXPO Japan 2024

13:00 – 16:45, September 26, 2024 at Tokyo Big Sight, Japan

Framework and Guidelines for Panelists

Dear Panelist,

We are pleased to bring to your attention the “Framework and Guidelines for Panelists” of the 7th

Tourism EXPO Japan Ministerial Round Table in collaboration with UN Tourism.

1. Basic Information

(1) Venue Tokyo Big Sight, Japan

(2) Panelists 15 - 20 Tourism Ministers/Vice Ministers, Chief Executives

of International Tourism Organizations

(3) Time Schedule Thursday, September 26, 2024

13:00 – 13:20 Signing Ceremony of The Private Sector Commitment to

the UN Tourism Global Code of Ethics for Tourism (tentative)

13:30 – 14:30 Keynote Panel Discussion

14:45 – 16:45 Ministerial Round Table (120-minute discussion)

18:00 – 19:30 Welcome Reception

(4) Moderator Ms. Marjorie Dewey

President, Connect Worldwide Japan, Co.Ltd.

(5) Discussion Style

- At the start of the discussion, the moderator will briefly introduce all the panelists.

- Each panelist is invited to make 3-minutes of remarks at the beginning of the discussion

and present his/her view or experience based on a theme of Ministerial Round Table 2024.

(Oral presentation only, no video/PowerPoint)

- Discussion points and issues to be addressed for a 3-minute speech are provided below.

- If time permits, youmay have an opportunity to speak for an additional 2 minutes.

(6) Language English and Japanese (Simultaneous interpretation)

2. Discussion Points at the Ministerial Round Table

Theme of the Ministerial Round Table: Creating a New Travel Journey

Background: Tourism has enormous potential. As stakeholders in the tourism industry, how can we

harness this power? What are our responsibilities? This forum aims to explore what each stakeholder

should focus on and how we should act.

Discussion Points

・What kind of message is needed to get young people thinking about the tourism of the future?

・How can we increase the value of regions themselves in order to promote sustainable regional

development? (Shift from quantity to quality)

・How can we create a new high-value tourism industry, such as by incorporating cultural tourism

(e.g., gastronomy tourism)?

The panelists of the Ministerial Round Table are invited to share the goals and specific policies of their

countries with a focus on “Creating a New Travel Journey” so that we can extract the common

challenges which the sector as a whole need to deal with.

3. Contact

If you need any further information, please do not hesitate to contact us.

- Mr. Kazuhiro Ito, Japan Association of Travel Agents (JATA) [email protected]

- Ms. Misako Muto, Tourism EXPO Japan Promotion Office [email protected]

July 2024

The 7th TEJ Ministerial Round Table in collaboration with UN Tourism

Tourism EXPO Japan 2024

13:00 – 16:45, September 26, 2024 at Tokyo Big Sight, Japan

Framework and Guidelines for Panelists

Dear Panelist,

We are pleased to bring to your attention the “Framework and Guidelines for Panelists” of the 7th

Tourism EXPO Japan Ministerial Round Table in collaboration with UN Tourism.

1. Basic Information

(1) Venue Tokyo Big Sight, Japan

(2) Panelists 15 - 20 Tourism Ministers/Vice Ministers, Chief Executives

of International Tourism Organizations

(3) Time Schedule Thursday, September 26, 2024

13:00 – 13:20 Signing Ceremony of The Private Sector Commitment to

the UN Tourism Global Code of Ethics for Tourism (tentative)

13:30 – 14:30 Keynote Panel Discussion

14:45 – 16:45 Ministerial Round Table (120-minute discussion)

18:00 – 19:30 Welcome Reception

(4) Moderator Ms. Marjorie Dewey

President, Connect Worldwide Japan, Co.Ltd.

(5) Discussion Style

- At the start of the discussion, the moderator will briefly introduce all the panelists.

- Each panelist is invited to make 3-minutes of remarks at the beginning of the discussion

and present his/her view or experience based on a theme of Ministerial Round Table 2024.

(Oral presentation only, no video/PowerPoint)

- Discussion points and issues to be addressed for a 3-minute speech are provided below.

- If time permits, youmay have an opportunity to speak for an additional 2 minutes.

(6) Language English and Japanese (Simultaneous interpretation)

2. Discussion Points at the Ministerial Round Table

Theme of the Ministerial Round Table: Creating a New Travel Journey

Background: Tourism has enormous potential. As stakeholders in the tourism industry, how can we

harness this power? What are our responsibilities? This forum aims to explore what each stakeholder

should focus on and how we should act.

Discussion Points

・What kind of message is needed to get young people thinking about the tourism of the future?

・How can we increase the value of regions themselves in order to promote sustainable regional

development? (Shift from quantity to quality)

・How can we create a new high-value tourism industry, such as by incorporating cultural tourism

(e.g., gastronomy tourism)?

The panelists of the Ministerial Round Table are invited to share the goals and specific policies of their

countries with a focus on “Creating a New Travel Journey” so that we can extract the common

challenges which the sector as a whole need to deal with.

3. Contact

If you need any further information, please do not hesitate to contact us.

- Mr. Kazuhiro Ito, Japan Association of Travel Agents (JATA) [email protected]

- Ms. Misako Muto, Tourism EXPO Japan Promotion Office [email protected]

May 2024

H.E. Mr.Tiit Riisalo

Minister of Economic Affairs and Information Technology

Republic of Estonia

Subject: Invitation to participate in the 7th Tourism EXPO Japan Ministerial Round Table

in collaboration with UN Tourism, September 26 2024, Tokyo, Japan.

Dear Minister,

First and foremost, we would like to inform you that the 7th Edition of the Ministerial Round Table within

the framework of Tourism EXPO Japan will be held on September 26, 2024 in Tokyo. In this context, it is our great

honor to invite you to this most significant event of the year as a special panelist at the Round Table.

The panelists will present views on how we will rethink tourism for a better future from the standpoint of

tourism stakeholders. We believe the in-person Ministerial Round Table will become a great platform to share the

ideas and overviews from the tourism authorities.

Theme of the Ministerial Round Table: Creating a New Travel Journey

Tourism EXPO Japan 2024, one of the world’s most momentous travel and tourism events with

participation from all over the world, will be held from September 26 to 29, 2024 in collaboration with UN Tourism,

Japanese government ministries and international tourism organizations.

We are confident that your participation will contribute to a fruitful discussion for all the participants

involved. We would be grateful if you could kindly confirm your participation at your earliest convenience to Ms.

Misako MUTO ([email protected]) at Tourism EXPO Japan Promotion Office and Mr. Takayuki SHIMANE

([email protected]) at UN Tourism.

While we are looking forward to welcoming you in Tokyo, please accept, dear Minister, the assurances

of our highest consideration.

Hae-guk Hwang

Director

Regional Department for Asia and the Pacific

UN Tourism

Hiroyuki Takahashi

Chairperson

Tourism EXPO Japan Executive Committee

Japan Association of Travel Agents (JATA)

May 2024

H.E. Mr.Tiit Riisalo

Minister of Economic Affairs and Information Technology

Republic of Estonia

Subject: Invitation to participate in the 7th Tourism EXPO Japan Ministerial Round Table

in collaboration with UN Tourism, September 26 2024, Tokyo, Japan.

Dear Minister,

First and foremost, we would like to inform you that the 7th Edition of the Ministerial Round Table within

the framework of Tourism EXPO Japan will be held on September 26, 2024 in Tokyo. In this context, it is our great

honor to invite you to this most significant event of the year as a special panelist at the Round Table.

The panelists will present views on how we will rethink tourism for a better future from the standpoint of

tourism stakeholders. We believe the in-person Ministerial Round Table will become a great platform to share the

ideas and overviews from the tourism authorities.

Theme of the Ministerial Round Table: Creating a New Travel Journey

Tourism EXPO Japan 2024, one of the world’s most momentous travel and tourism events with

participation from all over the world, will be held from September 26 to 29, 2024 in collaboration with UN Tourism,

Japanese government ministries and international tourism organizations.

We are confident that your participation will contribute to a fruitful discussion for all the participants

involved. We would be grateful if you could kindly confirm your participation at your earliest convenience to Ms.

Misako MUTO ([email protected]) at Tourism EXPO Japan Promotion Office and Mr. Takayuki SHIMANE

([email protected]) at UN Tourism.

While we are looking forward to welcoming you in Tokyo, please accept, dear Minister, the assurances

of our highest consideration.

Hae-guk Hwang

Director

Regional Department for Asia and the Pacific

UN Tourism

Hiroyuki Takahashi

Chairperson

Tourism EXPO Japan Executive Committee

Japan Association of Travel Agents (JATA)