Kiri

EUROPEAN COMMISSION DIRECTORATE-GENERAL FOR JUSTICE AND CONSUMERS

The Director-General

Brussels JUST.C.4/KR/ms (2024)8707268s

H.E. Ambassador

Ms Kyllike Sillaste-Elling

Permanent Representative of Estonia

to the European Union

BY E-MAIL

Subject: Committee on the implementation of the Regulation on transparency

and targeting of political advertising – designation of representatives

Your excellency,

Regulation (EU) 2024/900 on the transparency and targeting of political advertising

(the Political Advertising Regulation) (1) entered into force on 9 April 2024.

Articles 11(4) and 12(7) of the Political Advertising Regulation mandate the Commission

to establish, by means of implementing acts, the format and template of labels and

transparency notices of political advertisements by 10 July 2025. Additionally,

Article 13(6) of the Political Advertising Regulation requires the Commission to adopt

implementing acts laying down the detailed arrangements for the operation of the

European repository for online political advertisements by 10 April 2026. The scope of the

implementing acts and the procedure for their adoption are explained in the Annex to this

letter.

The corresponding “Committee on the implementation of the Regulation on transparency

and targeting of political advertising” has already been established and included in

the comitology register (2). Its first meeting should take place before the end of the year.

Therefore, we would appreciate if your Member State nominated the representative(s)

for the committee as soon as possible after receiving this letter, but not later than

25 November 2024. You are hereby kindly invited to transmit this request to your relevant

national authorities.

(1) https://eur-lex.europa.eu/eli/reg/2024/900/oj

(2) https://ec.europa.eu/transparency/comitology-register/screen/committees/C129300/consult?lang=en

2

Without prejudice to your Member State’s right to designate the representative(s)

at its discretion, please note that the nature of the above-mentioned implementing acts

requires legal as well as technical expertise.

Your authorities should provide the full identification and contact details of the committee

representative(s) to [email protected]. Under this

mailbox we can also provide any additional information required by your national

authorities.

I thank you in advance for your support on this important initiative.

Yours faithfully,

Ana GALLEGO

Enclosure: Annex explaining the scope of the implementing acts and the procedure

for their adoption

c.c.: Julien Mousnier, Marie-Hélène Boulanger, Daniel Fleischer-Ambrus,

Cristian-Alexandru Leahu, Kristyna Rysova, Silvia López Arnao, Heini

Huotarinen

3

Annex

Scope of the implementing acts and the procedure for their adoption

According to Articles 11(4) and 12(7) of the Political Advertising Regulation, by 10 July

2025, the Commission must adopt implementing acts establishing:

- the format and the template of the labels, ensuring that labels are adapted to

the medium used, including for audiovisual and printed media as well as online and

offline advertising, taking into account the particular characteristics of that

medium, as well as the latest technological and market developments, relevant

scientific research and best practices;

- the format and technical specifications for the transparency notices to ensure that

it is adapted to the medium used, including for audiovisual and printed media as

well as online and offline advertising, taking into account the latest technological

and market developments, relevant scientific research and best practices and the

specific needs of micro, small and medium-sized undertakings qualifying under

Article 3 (1), (2) and (3) of Directive 2013/34/EU.

In line with Article 13(6) of the Political Advertising Regulation, by 10 April 2026,

the Commission must also adopt implementing acts to set out detailed arrangements for

the provision of a common data structure, standardised metadata to facilitate the inclusion

of political advertisements in the European repository and the indexation of political

advertising by online search engines, standardised authentication, and a common

application programming interface, with a view to enabling the aggregation of the

information published online pursuant to the Political Advertising Regulation to be

accessed through a single portal.

When adopting those implementing acts, the Commission shall take into account

technological, market, and scientific developments, and shall aim to achieve the following

objectives:

(a) to enable the information referred to in Article 13 paragraphs 1, 2 and 3

of the Political Advertising Regulation to be publicly accessed via the European

repository;

(b) to allow easy public access to online transparency notices through the use

of a common application programming interface that would enable the notices to

be accessed and the relevant databases to be queried;

(c) to support third-party and public access to transparency notices, including by

enabling analysis of online transparency notices and their presentation through

a user-friendly single portal and search services.

A comitology procedure will be used for this purpose, according to Article 29

of the Political Advertising Regulation, which states that:

1. The Commission shall be assisted by a Committee. That committee shall be

a committee within the meaning of Regulation (EU) No 182/2011.

2. Where reference is made to this paragraph, Article 5 of Regulation (EU)

No 182/2011 shall apply.

Electronically signed on 13/11/2024 21:01 (UTC+01) in accordance with Article 11 of Commission Decision (EU) 2021/2121

Saatja: Webdesktop <[email protected]>

Saadetud: 21.11.2024 14:00

Adressaat: <"Justiitsministeerium">

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TereEdastame nimetamise menetlemiseks.Reg. number: 14-4/1207Reg. kuupäev:

21.11.2024Sisu: Committee on the implementation of the Regulation on

transparency and targeting of political advertising designation of

representativesParimat,Raili LillemetsSekretärEesti alaline esindus

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