Infokiri

Attention: Our products have gained world-wide attention mainly due to weight-loss effects.

Counterfeit: This has lead to a surge of counterfeit products.

What?

Novo Nordisk is a Danish pharmaceutical company specialized in diabetes and

obesity.

Who is Novo Nordisk?

Background

Prescription Drugs ONLY

Cold Chain (2-8 °C)

Patient safety: Failure to comply with label or instruction may cause safety concerns

Dangerous: Counterfeit may cause patient harm

Low quality Failure to observe cold-chain or storage requirements may cause patient harm

Why?

Ozempic® is approved for treatment of type 2 diabetes.

It is injected once weekly.

Norditropin® is a growth hormone approved for

treatment of growth disorders.

Rybelsus is approved for treatment of type 2 diabetes.

It is taken as a tablet daily.

Wegovy® is approved for treatment of obesity. It is

injected once weekly.

At-risk Products

How to detect counterfeit products? Keep these 3 things in mind:

Illicit Sales Channels

Quality &

Origin

Contact Novo Nordisk

1. The Sales channel The counterfeits are found on both physical and online channels • Our products should only be sold in

legitimate channels.

2. Quality & Origin The products require professional distribution and cold chain networks. • Our products are only produced by certain

factories

3. Contact Novo Nordisk If you have suspicions that counterfeit products are making it to your market, please contact Novo Nordisk.

WHAT is it about? Sales of semaglutide is increasing online and offline.

• Online sales: E-commerce platforms, social media (influencers and illegal sellers) and fake websites

• Offline sales: Pharmacies, gyms clubs

1. The sales channels

Illicit Sales channels

Sales Sources

HOW to manage it? For online sales: • Be aware on social media (TikTok, X (Ex-Twitter), Facebook…) • The fake advertisements redirect to fraudulent websites • Notify us and will take care of the website shutdown For offline sales: • In any case of suspicious NN product sales, contact us.

Example Ozempic Packaging labelled ”Bayer” found in a gym

Example Ozempic sells online

ORIGIN of the product Our products are only manufactured at the listed sites here

• It is counterfeit if products are claimed manufactured elsewhere

Trends: • Counterfeit Rybelsus from China • Counterfeit Ozempic from Turkey (on the rise)

2. Quality & Origin

Quality &

Origin

Check product quality!

VERIFICATION of packaging • Check the dates • Check the batch number below the dates • If the batch number is in this list, be suspicious • Check the general packaging (Novo Nordisk logo, spelling

errors, quality of openings…)

Example Fake batch number

Example Incorrect packaging (wrong logo and design)

Example Spelling errors on packaging

Suspicion? If you have suspicions that counterfeit products are making it to your market, please contact the people below or directly Global Security

3. Contact Novo Nordisk

Contact Novo Nordisk

We’re available 24/7!

CONTACT PERSONS:

Anne DEVAUD Head Global Product Security (Global) [email protected]

Jim HENDERSON Director Risk Management (US) [email protected]

Benedict CHEN Regional Security Advisor (APAC) [email protected]

Stephen YARDLEY Regional Security Advisor (EMEA) [email protected]

Renata PEREIRA Regional Security Advisor (LATAM) [email protected]

Maria Magdalena Korzycka Global Product Security Coordinator [email protected]

88

Our Production Facilities

Brazil Monte Claros Company: Novo Nordisk Brazil

USA Clayton, Durham, New Hampshire Company: Novo Nordisk Inc. / Novo Nordisk USA (Clayt.)

Japan Koriyama Company: Novo Nordisk Japan

Denmark Bagsværd, Kalundborg, Hillerød, Gentofte, Værløse, Måløv Company: Novo Nordisk Denmark / Novo Nordisk A/S

France Chartres Company: NN France Production

China Tianjin Company: Novo Nordisk China

Our at-risk products are all manufactured from one of these sites. • Any product packaging claiming to be

manufactured elsewhere is counterfeit

If you see a company that doesn’t belong to the one the side, you can’t trust it and you should directly report the shipment

Iran Tehran Company: NN Pars (PSJ)

Algeria Blida, Tizi Ouzou Company: Aldaph SPA

Russia Kaluga Company: Novo Nordisk Russia

All NN products entering ESTONIA come via these importers and at these ports of entry:

Importers and distributors: Producers:

• Novo Nordisk A/S

• NN France Production

• Novo Nordisk Brazil

Distributors:

• Magnum Medical OU

• TAMRO EESTI OU

• BALTFARMA OU

Port of entry: • Magnum Medical LTd.

If you see a company that doesn’t belong to these lists, you can’t trust it and you need to directly report the shipment

Products imported, distributed or with a point of entry elsewhere, are counterfeit or diverted

Main Batch Numbers at risk

Batch Number

If you notice a batch number from this list on a shipment, please be vigilant!

• Batch numbers are written on the back of the packaging, below the dates • They are important numbers for us to track our products and their origin

Currently, we observe the following batch number at risk: Batch do not exist with

NN Product

NS6GG22 Rybelsus®

FT4A281 Ozempic®

NDC7139 Norditropin®

MC74746 Norditropin®

MG5B070 Ozempic®

JS7A925 Ozempic®

NPSG234 Ozempic®

9F808A Norditropin®

Frequently used Batch numbers

Product

MP5B060 Ozempic®

NP5E775 Ozempic®

NS6JT27 Rybelsus®

NO6F617 Wegovy®

• For Ozempic MP5B060, if its 1 mg it is a counterfeit. • For Ozempic NP5E775, batch number does not exist for Ozempic but

exist for Saxenda and sold in Argentina • For Rybelsus NS6JT27, batch number does not exist for Rybelsus but

exist for NovoEight intended to be sold in Colombia

Norditropin® SimpleXx® no more in production worldwide, but still counterfeited

CF Batch numbers: FC83012, NDC7139, MC74746, 9F808A Seen recently in Turkey and Greece Abused by bodybuilders

Counterfeit Rybelsus example • Rybelsus ranks as the second-most

counterfeited Novo Nordisk product • Examine the packaging for spelling

mistakes • The provided images highlight the

spelling discrepancies identified

Genuine Counterfeit

How to differentiate: • Dose Selector extends up to 80

on counterfeit • Label on the pen and carton:

poor quality and not adhering well to the pen

• Counterfeit needles: ALVITA

Modus operandi: • Counterfeiters utilized Apidra SoloStar pens that resemble those of Saxenda. The pens are Sanofi's product, designed for

administering rapid-acting insulin. • They substituted the original Apidra labels with counterfeit Saxenda labels

• They distributed Alvita needles with the pens, in place of Novo Nordisk’s own

Genuine Saxenda® pen

Fake Saxenda pen: • Fake label of poor

quality • Not adhering well

to the pen

Counterfeit Saxenda example

New Modus operandi - NN genuine rapid insulin pen relabeled as Ozempic

Counterfeit

Genuine

Genuine Fiasp® pen

How to differentiate: • Counterfeiters are using

NN rapid insulin pens and relabelling them as Ozempic

• The Ozempic® pen is light blue with a gray injection button, while Fiasp® insulin pens are dark blue with an orange button

Genuine Counterfeit

Counterfeit Ozempic example

How to differentiate: • Dose Selector extends up to 80

on counterfeit • Label on the pen and carton:

poor quality and not adhering well to the pen

• Counterfeit needles: ALVITA

Fake Ozempic pen: • Fake label of poor quality

• Not adhering well to the pen

Modus operandi: • Counterfeiters utilized Apidra SoloStar pens (1) that resemble those of Ozempic (2). The pens are Sanofi's product, designed for

administering rapid-acting insulin. • They substituted the original Apidra labels with counterfeit Ozempic labels (3) • They distributed Alvita needles (4) with the pens, in place of Novo Nordisk’s own

1 2

3 4

• The fake on the left has a darker blue compared to the more aqua blue for the authentic carton. All the other letterings are a good copy.

Counterfeit Ozempic example

• The fake in left has a different SKU number compared to the original carton.

• The line of the information is misaligned compared to the original, starting from “Refrigerate ..”

Counterfeit Ozempic example

• The fake is missing a white upside down triangle

Counterfeit Ozempic example

• Poor printing image on the fake and missing bold wording “day” and “weekly”. Also missing “Lift here”

• GTIN is incorrect and the order of the various information. The QR code is black and white where in the legitimate carton is blue and white.

Counterfeit Ozempic example

• The fake carton was for a “1 mg” but label has “3 ml” The real does not have “3 ml”.

• The rest is all different below “For single patient use only”

Counterfeit Ozempic example

Attention: Our products have gained world-wide attention mainly due to weight-loss effects.

Counterfeit: This has lead to a surge of counterfeit products.

What?

Novo Nordisk is a Danish pharmaceutical company specialized in diabetes and

obesity.

Who is Novo Nordisk?

Background

Prescription Drugs ONLY

Cold Chain (2-8 °C)

Patient safety: Failure to comply with label or instruction may cause safety concerns

Dangerous: Counterfeit may cause patient harm

Low quality Failure to observe cold-chain or storage requirements may cause patient harm

Why?

Ozempic® is approved for treatment of type 2 diabetes.

It is injected once weekly.

Norditropin® is a growth hormone approved for

treatment of growth disorders.

Rybelsus is approved for treatment of type 2 diabetes.

It is taken as a tablet daily.

Wegovy® is approved for treatment of obesity. It is

injected once weekly.

At-risk Products

How to detect counterfeit products? Keep these 3 things in mind:

Illicit Sales Channels

Quality &

Origin

Contact Novo Nordisk

1. The Sales channel The counterfeits are found on both physical and online channels • Our products should only be sold in

legitimate channels.

2. Quality & Origin The products require professional distribution and cold chain networks. • Our products are only produced by certain

factories

3. Contact Novo Nordisk If you have suspicions that counterfeit products are making it to your market, please contact Novo Nordisk.

WHAT is it about? Sales of semaglutide is increasing online and offline.

• Online sales: E-commerce platforms, social media (influencers and illegal sellers) and fake websites

• Offline sales: Pharmacies, gyms clubs

1. The sales channels

Illicit Sales channels

Sales Sources

HOW to manage it? For online sales: • Be aware on social media (TikTok, X (Ex-Twitter), Facebook…) • The fake advertisements redirect to fraudulent websites • Notify us and will take care of the website shutdown For offline sales: • In any case of suspicious NN product sales, contact us.

Example Ozempic Packaging labelled ”Bayer” found in a gym

Example Ozempic sells online

ORIGIN of the product Our products are only manufactured at the listed sites here

• It is counterfeit if products are claimed manufactured elsewhere

Trends: • Counterfeit Rybelsus from China • Counterfeit Ozempic from Turkey (on the rise)

2. Quality & Origin

Quality &

Origin

Check product quality!

VERIFICATION of packaging • Check the dates • Check the batch number below the dates • If the batch number is in this list, be suspicious • Check the general packaging (Novo Nordisk logo, spelling

errors, quality of openings…)

Example Fake batch number

Example Incorrect packaging (wrong logo and design)

Example Spelling errors on packaging

Suspicion? If you have suspicions that counterfeit products are making it to your market, please contact the people below or directly Global Security

3. Contact Novo Nordisk

Contact Novo Nordisk

We’re available 24/7!

CONTACT PERSONS:

Anne DEVAUD Head Global Product Security (Global) [email protected]

Jim HENDERSON Director Risk Management (US) [email protected]

Benedict CHEN Regional Security Advisor (APAC) [email protected]

Stephen YARDLEY Regional Security Advisor (EMEA) [email protected]

Renata PEREIRA Regional Security Advisor (LATAM) [email protected]

Maria Magdalena Korzycka Global Product Security Coordinator [email protected]

88

Our Production Facilities

Brazil Monte Claros Company: Novo Nordisk Brazil

USA Clayton, Durham, New Hampshire Company: Novo Nordisk Inc. / Novo Nordisk USA (Clayt.)

Japan Koriyama Company: Novo Nordisk Japan

Denmark Bagsværd, Kalundborg, Hillerød, Gentofte, Værløse, Måløv Company: Novo Nordisk Denmark / Novo Nordisk A/S

France Chartres Company: NN France Production

China Tianjin Company: Novo Nordisk China

Our at-risk products are all manufactured from one of these sites. • Any product packaging claiming to be

manufactured elsewhere is counterfeit

If you see a company that doesn’t belong to the one the side, you can’t trust it and you should directly report the shipment

Iran Tehran Company: NN Pars (PSJ)

Algeria Blida, Tizi Ouzou Company: Aldaph SPA

Russia Kaluga Company: Novo Nordisk Russia

All NN products entering ESTONIA come via these importers and at these ports of entry:

Importers and distributors: Producers:

• Novo Nordisk A/S

• NN France Production

• Novo Nordisk Brazil

Distributors:

• Magnum Medical OU

• TAMRO EESTI OU

• BALTFARMA OU

Port of entry: • Magnum Medical LTd.

If you see a company that doesn’t belong to these lists, you can’t trust it and you need to directly report the shipment

Products imported, distributed or with a point of entry elsewhere, are counterfeit or diverted

Main Batch Numbers at risk

Batch Number

If you notice a batch number from this list on a shipment, please be vigilant!

• Batch numbers are written on the back of the packaging, below the dates • They are important numbers for us to track our products and their origin

Currently, we observe the following batch number at risk: Batch do not exist with

NN Product

NS6GG22 Rybelsus®

FT4A281 Ozempic®

NDC7139 Norditropin®

MC74746 Norditropin®

MG5B070 Ozempic®

JS7A925 Ozempic®

NPSG234 Ozempic®

9F808A Norditropin®

Frequently used Batch numbers

Product

MP5B060 Ozempic®

NP5E775 Ozempic®

NS6JT27 Rybelsus®

NO6F617 Wegovy®

• For Ozempic MP5B060, if its 1 mg it is a counterfeit. • For Ozempic NP5E775, batch number does not exist for Ozempic but

exist for Saxenda and sold in Argentina • For Rybelsus NS6JT27, batch number does not exist for Rybelsus but

exist for NovoEight intended to be sold in Colombia

Norditropin® SimpleXx® no more in production worldwide, but still counterfeited

CF Batch numbers: FC83012, NDC7139, MC74746, 9F808A Seen recently in Turkey and Greece Abused by bodybuilders

Counterfeit Rybelsus example • Rybelsus ranks as the second-most

counterfeited Novo Nordisk product • Examine the packaging for spelling

mistakes • The provided images highlight the

spelling discrepancies identified

Genuine Counterfeit

How to differentiate: • Dose Selector extends up to 80

on counterfeit • Label on the pen and carton:

poor quality and not adhering well to the pen

• Counterfeit needles: ALVITA

Modus operandi: • Counterfeiters utilized Apidra SoloStar pens that resemble those of Saxenda. The pens are Sanofi's product, designed for

administering rapid-acting insulin. • They substituted the original Apidra labels with counterfeit Saxenda labels

• They distributed Alvita needles with the pens, in place of Novo Nordisk’s own

Genuine Saxenda® pen

Fake Saxenda pen: • Fake label of poor

quality • Not adhering well

to the pen

Counterfeit Saxenda example

New Modus operandi - NN genuine rapid insulin pen relabeled as Ozempic

Counterfeit

Genuine

Genuine Fiasp® pen

How to differentiate: • Counterfeiters are using

NN rapid insulin pens and relabelling them as Ozempic

• The Ozempic® pen is light blue with a gray injection button, while Fiasp® insulin pens are dark blue with an orange button

Genuine Counterfeit

Counterfeit Ozempic example

How to differentiate: • Dose Selector extends up to 80

on counterfeit • Label on the pen and carton:

poor quality and not adhering well to the pen

• Counterfeit needles: ALVITA

Fake Ozempic pen: • Fake label of poor quality

• Not adhering well to the pen

Modus operandi: • Counterfeiters utilized Apidra SoloStar pens (1) that resemble those of Ozempic (2). The pens are Sanofi's product, designed for

administering rapid-acting insulin. • They substituted the original Apidra labels with counterfeit Ozempic labels (3) • They distributed Alvita needles (4) with the pens, in place of Novo Nordisk’s own

1 2

3 4

• The fake on the left has a darker blue compared to the more aqua blue for the authentic carton. All the other letterings are a good copy.

Counterfeit Ozempic example

• The fake in left has a different SKU number compared to the original carton.

• The line of the information is misaligned compared to the original, starting from “Refrigerate ..”

Counterfeit Ozempic example

• The fake is missing a white upside down triangle

Counterfeit Ozempic example

• Poor printing image on the fake and missing bold wording “day” and “weekly”. Also missing “Lift here”

• GTIN is incorrect and the order of the various information. The QR code is black and white where in the legitimate carton is blue and white.

Counterfeit Ozempic example

• The fake carton was for a “1 mg” but label has “3 ml” The real does not have “3 ml”.

• The rest is all different below “For single patient use only”

Counterfeit Ozempic example