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Consumer Preferences Estonia 2024.pdf

Estonia Report: 25.02.2025

1. Sales channels: Vape stores.

2. Study for consumer preferences in 2024: The best selling flavors:

● Aramax 10ml Max Menthol 12mg/ml ● Aramax 10ml Classic Tobacco 12mg/ml ● Aramax 10ml Max Menthol 6mg/ml

The best selling nicotine level overall: Nicotine Level 12mg/ml

E-kiri.eml

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Subject: Annual Sales Volumes Report – Refill Containers / Electronic Cigarettes for 2024

Dear Terviseamet team,

On behalf of RITCHY EU s.r.o., we hereby submit the required annual sales volumes and related data for electronic cigarettes and/or refill containers, in accordance with § 10² (2) of the Estonian Tobacco Act.

Please find attached the report covering the calendar year 2024, including:

Sales volumes by brand and product type
Consumer group preferences
Distribution channels
Overview of any market surveys (if available)

Should you require any additional clarification, feel free to contact us.

Kind regards,

Zuzana Kubátová

Compliance Manager

Mobile | +420 775 352 042

RITCHY EU s.r.o.
Registered address: Karla Engliše 519/11, 150 00 Praha 5, Czech Republic
Delivery address: Kováků 24, 150 00 Praha 5, Czech Republic

www.ritchy.com

---------- Forwarded message ---------
Od: 'TA tpd' via TPD IT <[email protected]>
Date: pá 4. 4. 2025 v 11:58
Subject: Statutory fee for storage of a notification. Sales volumes RITCHY EU s.r.o.
To: [email protected] <[email protected]>

Dear Sir/Madam,

1. In accordance with § 298^4 (3) of the Statutory Fees Act, a statutory fee of 100 euros per year is paid for publication and storage of a notification of tobacco products and products related to tobacco products by 31 March each year (§ 10^4 (2) of the Tobacco Act).

According to the Health Board, no fees have been received for the following notification(s) of tobacco related product(s) with ID number(s):

00046-16-00334
00046-16-00335
00046-16-00333
00046-16-00332
00046-16-00255
00046-16-00254
00046-16-00253
00046-16-00056
00046-16-00057
00046-16-00055
00046-16-00344
00046-16-00343
00046-16-00209
00046-16-00125
00046-16-00126
00046-16-00092
00046-16-00082
00046-16-00081
00046-16-00030
00046-16-00032
00046-16-00022
00046-16-00027
00046-16-00021
00046-16-00345
00046-16-00127
00046-16-00090
00046-16-00025
00046-16-00020
00046-16-00210
00046-16-00208
00046-16-00091
00046-16-00080
00046-16-00031
00046-16-00026

Please pay the statutory fee of 100 euros per product ID in accordance with § 298^4 (3) of the Statutory Fees Act within 14 days, by 18.04.2025 at the latest. No invoice will be issued for the statuatory fee of 100 euros.

Thank you if you have already paid the statutory fee.

Payment details are available on the website of the Health Board:
https://www.terviseamet.ee/kemikaali-tooteohutus/tubakatooted#riigiloivud

If the statutory fee is not paid on time, the notification(s) will be deleted from the website of the Health Board.

2. Pursuant to § 10^2 (2) of the Tobacco Act, undertakings importing electronic cigarettes or refill containers or electronic cigarettes and refill containers into Estonia for transfer or undertakings manufacturing these in Estonia are required to submit to the Health Board by 31 March the following information concerning the previous calendar year:

1) data on sales volumes, by brand name and type of the product;
2) information on the product preferences of various consumer groups, including young people, non-smokers and current users;

3) the mode of sale of the products concerned;
4) executive summaries of any market surveys carried out in respect of the above, including an English translation thereof.

Please submit the requested information by 18.04.2025 at the latest. After submission, an invoice will be issued for the evaluation of the notification of the sales volumes of tobacco related product(s).

Thank you if you have already submitted the sales volumes.

For any clarifications, please contact us at [email protected]

Kind regards,

Chemical Safety Department
Republic of Estonia Health Board
[email protected]
www.terviseamet.ee
Paldiski mnt 81, 10614 Tallinn

Consumer Preferences Estonia 2024.pdf

Estonia Report: 25.02.2025

1. Sales channels: Vape stores.

2. Study for consumer preferences in 2024: The best selling flavors:

● Aramax 10ml Max Menthol 12mg/ml ● Aramax 10ml Classic Tobacco 12mg/ml ● Aramax 10ml Max Menthol 6mg/ml

The best selling nicotine level overall: Nicotine Level 12mg/ml

ESTONIA_ANNUAL REPORT_2024.pdf

Filter by country: 2015 2016 2017 2018 2019 2020 2021 2022 2023 F2024 F2025 Estonia * * $5 $5 $13 $14 $25 $43 $54 $57 $57

Market sizes (USD, million)

Filter by country: Consumables Bottled e-liquid Pre-filled pods Disposables Filter by country Hardware Basic open

system Open pod

system Advanced

open system Pre-filled pod kits

Replaceme nt coils

Estonia $49 $24 $10 $15 Estonia $8 $1 $2 $1 $0 $3

Market size distribution (2024, USD, million)

Vaping population = daily vapers + occasional vapers (at least once a month)

Filter by country: 2017 vaping population

2018 vaping population

2019 vaping population

2020 vaping population

2021 vaping population

2022 vaping population

2023 vaping population

2024, 18+ Total vaping population

2025, 18+ Total vaping population

Estonia 15 000 16 000 38 000 40 000 70 000 110 000 120 000 130 000 130 000 Celkový součet 15 000 16 000 38 000 40 000 70 000 110 000 120 000 130 000 130 000

18+ historical vaping statistics

Ritchy EU s.r.o_EE_Sales volumes 2024.xlsx