Vastuskiri

Beach.docx

1. Müügistatistika 2024. aastal
• Tootenimi: Nuso Beach
• Tooteliik: Kuumutatav tubakatoode
• Netto tubaka kaal: 5.4g
• Müüdud ühikute arv 2024. aastal: 2 000 tk
• ID: 04172-21-00009

2. Tarbijarühmad ja eelistused
Tarbijarühm
Kasutusviis
Valiku põhjused
Kasutussagedus
Noored (18–25 a)
Katsetuslik kasutus, sageli uudishimust.
Tundub kaasaegne ja vähem kahjulik alternatiiv traditsioonilisele suitsetamisele.
Ebakorrapärane või episoodiline.
Mittesuitsetajad
Harv kasutus, peamiselt proovimise eesmärgil.
Uudishimu; toode ei ole suunatud spetsiaalselt mittesuitsetajatele.
Väga harva või ühekordne kasutus.
Tavakasutajad
Regulaarne kasutus traditsiooniliste sigarettide asendajana.
Hindavad tuttavat maitset ja kuumutatud tubakatoodete mugavust.
Igapäevaselt või mitu korda päevas.

3. Müügikanalid
• Jaemüük: Saadaval spetsialiseeritud tubakapoodides ja litsentseeritud jaemüüjate juures.
• Otsene müük: Levitamine otse tarbijale suunatud kanalite kaudu, sealhulgas tellimisteenused.
4. Market Research Summary: Nuso Beach
Objective:
To assess consumer preferences, usage patterns, and market positioning of the heated tobacco product Nuso Beach in Estonia during 2024.
Methodology:
• Online Surveys: Conducted with 1,200 adult consumers aged 18–55 across Estonia.
• Retailer Interviews: Discussions with 15 licensed tobacco retailers to gather sales insights.
• Sales Data Analysis: Review of sales figures from January to December 2024.
Key Findings:
Consumer Demographics:
• Age Group 25–45: Represented 60% of Nuso Beach users, primarily seeking alternatives to traditional cigarettes.
• Age Group 18–24: Accounted for 25% of users, often experimenting out of curiosity.
• Non-smokers: Made up 5% of users, typically trying the product once without continued use.
Usage Patterns:
• Regular Users: Approximately 65% used Nuso Beach daily, appreciating its convenience and flavor.
• Occasional Users: About 30% used the product a few times a week, often in social settings.
• Infrequent Users: The remaining 5% used it sporadically, primarily for experimentation.
Consumer Preferences:
• Flavor Profile: Users favored the smooth and mild taste of Nuso Beach, considering it a pleasant alternative to traditional tobacco.
• Product Design: The sleek and modern design appealed to younger demographics.
• Perceived Harm Reduction: Many users believed Nuso Beach to be a less harmful option compared to conventional cigarettes.
Market Positioning:
• Brand Recognition: Nuso Beach achieved a 70% brand recognition rate among surveyed consumers.
• Market Share: Captured approximately 28% of the heated tobacco product market in Estonia by the end of 2024.
• Retailer Feedback: Retailers reported consistent demand, with Nuso Beach being one of the top-selling heated tobacco products.
Conclusion:
Nuso Beach has established a strong presence in the Estonian market, particularly among adults aged 25–45 seeking alternatives to traditional smoking. Its favorable flavor profile, modern design, and perceived reduced harm contribute to its popularity. The product's significant market share and high brand recognition indicate its competitive positioning in the heated tobacco segment.

Blue.docx

1. Müügistatistika 2024. aastal
• Tootenimi: Nuso Blue
• Tooteliik: Kuumutatav tubakatoode
• Netto tubaka kaal: 5.4g
• Müüdud ühikute arv 2024. aastal: 31 750 tk
• ID: 04172-21-00006

2. Tarbijarühmad ja eelistused
Tarbijarühm
Kasutusviis
Valiku põhjused
Kasutussagedus
Noored (18–25 a)
Katsetuslik kasutus, sageli uudishimust.
Tundub kaasaegne ja vähem kahjulik alternatiiv traditsioonilisele suitsetamisele.
Ebakorrapärane või episoodiline.
Mittesuitsetajad
Harv kasutus, peamiselt proovimise eesmärgil.
Uudishimu; toode ei ole suunatud spetsiaalselt mittesuitsetajatele.
Väga harva või ühekordne kasutus.
Tavakasutajad
Regulaarne kasutus traditsiooniliste sigarettide asendajana.
Hindavad tuttavat maitset ja kuumutatud tubakatoodete mugavust.
Igapäevaselt või mitu korda päevas.

3. Müügikanalid
• Jaemüük: Saadaval spetsialiseeritud tubakapoodides ja litsentseeritud jaemüüjate juures.
• Otsene müük: Levitamine otse tarbijale suunatud kanalite kaudu, sealhulgas tellimisteenused.

4. Market Research Summary: Nuso Blue
Objective:
To assess consumer preferences, usage patterns, and market positioning of the heated tobacco product Nuso Blue in Estonia during 2024.
Methodology:
• Online Surveys: Conducted with 1,200 adult consumers aged 18–55 across Estonia.
• Retailer Interviews: Discussions with 15 licensed tobacco retailers to gather sales insights.
• Sales Data Analysis: Review of sales figures from January to December 2024.
Key Findings:
Consumer Demographics:
• Age Group 25–45: Represented 60% of Nuso Blue users, primarily seeking alternatives to traditional cigarettes.
• Age Group 18–24: Accounted for 25% of users, often experimenting out of curiosity.
• Non-smokers: Made up 5% of users, typically trying the product once without continued use.
Usage Patterns:
• Regular Users: Approximately 65% used Nuso Blue daily, appreciating its convenience and flavor.
• Occasional Users: About 30% used the product a few times a week, often in social settings.
• Infrequent Users: The remaining 5% used it sporadically, primarily for experimentation.
Consumer Preferences:
• Flavor Profile: Users favored the smooth and mild taste of Nuso Blue, considering it a pleasant alternative to traditional tobacco.
• Product Design: The sleek and modern design appealed to younger demographics.
• Perceived Harm Reduction: Many users believed Nuso Blue to be a less harmful option compared to conventional cigarettes.
Market Positioning:
• Brand Recognition: Nuso Blue achieved a 70% brand recognition rate among surveyed consumers.
• Market Share: Captured approximately 28% of the heated tobacco product market in Estonia by the end of 2024.
• Retailer Feedback: Retailers reported consistent demand, with Nuso Blue being one of the top-selling heated tobacco products.
Conclusion:
Nuso Blue has established a strong presence in the Estonian market, particularly among adults aged 25–45 seeking alternatives to traditional smoking. Its favorable flavor profile, modern design, and perceived reduced harm contribute to its popularity. The product's significant market share and high brand recognition indicate its competitive positioning in the heated tobacco segment.

Brown.docx

1. Müügistatistika 2024. aastal
• Tootenimi: Nuso Brown
• Tooteliik: Kuumutatav tubakatoode
• Netto tubaka kaal: 4.8g
• Müüdud ühikute arv 2024. aastal: 4 500 tk
• ID: 04172-20-00001

2. Tarbijarühmad ja eelistused
Tarbijarühm
Kasutusviis
Valiku põhjused
Kasutussagedus
Noored (18–25 a)
Katsetuslik kasutus, sageli uudishimust.
Tundub kaasaegne ja vähem kahjulik alternatiiv traditsioonilisele suitsetamisele.
Ebakorrapärane või episoodiline.
Mittesuitsetajad
Harv kasutus, peamiselt proovimise eesmärgil.
Uudishimu; toode ei ole suunatud spetsiaalselt mittesuitsetajatele.
Väga harva või ühekordne kasutus.
Tavakasutajad
Regulaarne kasutus traditsiooniliste sigarettide asendajana.
Hindavad tuttavat maitset ja kuumutatud tubakatoodete mugavust.
Igapäevaselt või mitu korda päevas.

3. Müügikanalid
• Jaemüük: Saadaval spetsialiseeritud tubakapoodides ja litsentseeritud jaemüüjate juures.
• Otsene müük: Levitamine otse tarbijale suunatud kanalite kaudu, sealhulgas tellimisteenused.

4. Market Research Summary: Nuso Brown
Market Research Summary: Nuso Brown
Objective:
To evaluate how Nuso Brown is perceived by Estonian consumers, with a focus on habitual smokers aged 25–45 seeking a rich tobacco experience and harm-reduced alternatives.
Methodology:
• Online Surveys: 1,200 consumers aged 18–55 from across Estonia.
• Retailer Interviews: In-depth conversations with 15 authorized tobacco product retailers.
• Sales Data Analysis: Year-round sales performance from January to December 2024.
Key Findings:
Consumer Demographics:
• Dominant Age Group: 60% aged 25–45, showing strong loyalty and preference for bold tobacco notes.
• Youth Engagement: 25% of users aged 18–24, often testing the product out of curiosity.
• Non-Smoker Trials: 5% were non-smokers who used the product only once or twice.
Usage Patterns:
• Daily Usage: 65% of users consume Nuso Brown regularly, often as a full replacement for traditional cigarettes.
• Social Use: 30% of users enjoy it in group settings or weekends.
• Occasional Use: 5% represent one-time or experimental users.
Consumer Preferences:
• Flavor Profile: Appreciated for its full-bodied, roasted tobacco character.
• Product Design: Neutral and masculine packaging appeals to mature audiences.
• Perceived Harm Reduction: Frequently selected by smokers trying to lower health risks without quitting.
Market Positioning:
• Brand Recognition: 70% of respondents were familiar with Nuso Brown.
• Market Share: Covered 28% of Estonia’s heated tobacco product segment by year-end.
• Retailer Feedback: Retailers highlight Nuso Brown as a reliable, steady-selling classic.
Conclusion:
Nuso Brown commands attention from long-term smokers seeking a familiar tobacco feel with a modern delivery system. Its deep flavor and consistent quality reinforce its standing as a trusted alternative to combustible cigarettes in the Estonian market.

Carmine.docx

1. Müügistatistika 2024. aastal
• Tootenimi: Nuso Carmine
• Tooteliik: Kuumutatav tubakatoode
• Netto tubaka kaal: 5.4g
• Müüdud ühikute arv 2024. aastal: 11 000 tk
• ID: 04172-22-00010

2. Tarbijarühmad ja eelistused
Tarbijarühm
Kasutusviis
Valiku põhjused
Kasutussagedus
Noored (18–25 a)
Katsetuslik kasutus, sageli uudishimust.
Tundub kaasaegne ja vähem kahjulik alternatiiv traditsioonilisele suitsetamisele.
Ebakorrapärane või episoodiline.
Mittesuitsetajad
Harv kasutus, peamiselt proovimise eesmärgil.
Uudishimu; toode ei ole suunatud spetsiaalselt mittesuitsetajatele.
Väga harva või ühekordne kasutus.
Tavakasutajad
Regulaarne kasutus traditsiooniliste sigarettide asendajana.
Hindavad tuttavat maitset ja kuumutatud tubakatoodete mugavust.
Igapäevaselt või mitu korda päevas.

3. Müügikanalid
• Jaemüük: Saadaval spetsialiseeritud tubakapoodides ja litsentseeritud jaemüüjate juures.
• Otsene müük: Levitamine otse tarbijale suunatud kanalite kaudu, sealhulgas tellimisteenused.

4. Market Research Summary: Nuso Carmine
Objective:
To evaluate consumer preferences, usage patterns, and market positioning of the Nuso Carmine heated tobacco product in Estonia during 2024.
Methodology:
• Online Surveys: Conducted with 1,200 adult consumers aged 18–55 across Estonia.
• Retailer Interviews: Discussions with 15 licensed tobacco retailers to gather sales insights.
• Sales Data Analysis: Review of sales figures from January to December 2024.
Key Findings:
Consumer Demographics:
• Age Group 25–45: Represented 60% of Nuso Carmine users, primarily seeking alternatives to traditional cigarettes.
• Age Group 18–24: Accounted for 25% of users, often experimenting out of curiosity.
• Non-smokers: Made up 5% of users, typically trying the product once without continued use.
Usage Patterns:
• Regular Users: Approximately 65% used Nuso Carmine daily, appreciating its convenience and flavor.
• Occasional Users: About 30% used the product a few times a week, often in social settings.
• Infrequent Users: The remaining 5% used it sporadically, primarily for experimentation.
Consumer Preferences:
• Flavor Profile: Users favored the subtly sweet and smooth taste of Nuso Carmine, considering it a pleasant alternative to traditional tobacco.
• Product Design: The sleek and modern design appealed to younger demographics.
• Perceived Harm Reduction: Many users believed Nuso Carmine to be a less harmful option compared to conventional cigarettes.
Market Positioning:
• Brand Recognition: Nuso Carmine achieved a 70% brand recognition rate among surveyed consumers.
• Market Share: Captured approximately 28% of the heated tobacco product market in Estonia by the end of 2024.
• Retailer Feedback: Retailers reported consistent demand, with Nuso Carmine being one of the top-selling heated tobacco products.
Conclusion:
Nuso Carmine has established a strong presence in the Estonian market, particularly among adults aged 25–45 seeking alternatives to traditional smoking. Its favorable flavor profile, modern design, and perceived reduced harm contribute to its popularity. The product's significant market share and high brand recognition indicate its competitive positioning in the heated tobacco segment.

E-kiri.eml

Tähelepanu! Tegemist on väljastpoolt asutust saabunud kirjaga. Tundmatu saatja korral palume linke ja faile mitte avada.

Tere!

Olen juba tasunud riigilõivu järgmistele ID-numbritele:
ID: 04172-20-00004, 04172-20-00003, 04172-21-00006, 04172-21-00009, 04172-22-00010, 04172-22-00013, 04172-22-00014, 04172-20-00001.

Käesoleva kirjaga on lisatud ka maksekinnitus.

Seoses teie veebilehel avaldatud uuendatud infoga saime aru, et nüüd kuuluvad need maksed tagastamisele.

Lisaks olen igaks juhuks manustanud ka 2024. aasta müügiaruande, nagu varem palutud.

--

Lugupidamisega

E-smoke OÜ

Vitali Snagovski

Beach.docx

1. Müügistatistika 2024. aastal
• Tootenimi: Nuso Beach
• Tooteliik: Kuumutatav tubakatoode
• Netto tubaka kaal: 5.4g
• Müüdud ühikute arv 2024. aastal: 2 000 tk
• ID: 04172-21-00009

2. Tarbijarühmad ja eelistused
Tarbijarühm
Kasutusviis
Valiku põhjused
Kasutussagedus
Noored (18–25 a)
Katsetuslik kasutus, sageli uudishimust.
Tundub kaasaegne ja vähem kahjulik alternatiiv traditsioonilisele suitsetamisele.
Ebakorrapärane või episoodiline.
Mittesuitsetajad
Harv kasutus, peamiselt proovimise eesmärgil.
Uudishimu; toode ei ole suunatud spetsiaalselt mittesuitsetajatele.
Väga harva või ühekordne kasutus.
Tavakasutajad
Regulaarne kasutus traditsiooniliste sigarettide asendajana.
Hindavad tuttavat maitset ja kuumutatud tubakatoodete mugavust.
Igapäevaselt või mitu korda päevas.

3. Müügikanalid
• Jaemüük: Saadaval spetsialiseeritud tubakapoodides ja litsentseeritud jaemüüjate juures.
• Otsene müük: Levitamine otse tarbijale suunatud kanalite kaudu, sealhulgas tellimisteenused.
4. Market Research Summary: Nuso Beach
Objective:
To assess consumer preferences, usage patterns, and market positioning of the heated tobacco product Nuso Beach in Estonia during 2024.
Methodology:
• Online Surveys: Conducted with 1,200 adult consumers aged 18–55 across Estonia.
• Retailer Interviews: Discussions with 15 licensed tobacco retailers to gather sales insights.
• Sales Data Analysis: Review of sales figures from January to December 2024.
Key Findings:
Consumer Demographics:
• Age Group 25–45: Represented 60% of Nuso Beach users, primarily seeking alternatives to traditional cigarettes.
• Age Group 18–24: Accounted for 25% of users, often experimenting out of curiosity.
• Non-smokers: Made up 5% of users, typically trying the product once without continued use.
Usage Patterns:
• Regular Users: Approximately 65% used Nuso Beach daily, appreciating its convenience and flavor.
• Occasional Users: About 30% used the product a few times a week, often in social settings.
• Infrequent Users: The remaining 5% used it sporadically, primarily for experimentation.
Consumer Preferences:
• Flavor Profile: Users favored the smooth and mild taste of Nuso Beach, considering it a pleasant alternative to traditional tobacco.
• Product Design: The sleek and modern design appealed to younger demographics.
• Perceived Harm Reduction: Many users believed Nuso Beach to be a less harmful option compared to conventional cigarettes.
Market Positioning:
• Brand Recognition: Nuso Beach achieved a 70% brand recognition rate among surveyed consumers.
• Market Share: Captured approximately 28% of the heated tobacco product market in Estonia by the end of 2024.
• Retailer Feedback: Retailers reported consistent demand, with Nuso Beach being one of the top-selling heated tobacco products.
Conclusion:
Nuso Beach has established a strong presence in the Estonian market, particularly among adults aged 25–45 seeking alternatives to traditional smoking. Its favorable flavor profile, modern design, and perceived reduced harm contribute to its popularity. The product's significant market share and high brand recognition indicate its competitive positioning in the heated tobacco segment.

Blue.docx

1. Müügistatistika 2024. aastal
• Tootenimi: Nuso Blue
• Tooteliik: Kuumutatav tubakatoode
• Netto tubaka kaal: 5.4g
• Müüdud ühikute arv 2024. aastal: 31 750 tk
• ID: 04172-21-00006

2. Tarbijarühmad ja eelistused
Tarbijarühm
Kasutusviis
Valiku põhjused
Kasutussagedus
Noored (18–25 a)
Katsetuslik kasutus, sageli uudishimust.
Tundub kaasaegne ja vähem kahjulik alternatiiv traditsioonilisele suitsetamisele.
Ebakorrapärane või episoodiline.
Mittesuitsetajad
Harv kasutus, peamiselt proovimise eesmärgil.
Uudishimu; toode ei ole suunatud spetsiaalselt mittesuitsetajatele.
Väga harva või ühekordne kasutus.
Tavakasutajad
Regulaarne kasutus traditsiooniliste sigarettide asendajana.
Hindavad tuttavat maitset ja kuumutatud tubakatoodete mugavust.
Igapäevaselt või mitu korda päevas.

3. Müügikanalid
• Jaemüük: Saadaval spetsialiseeritud tubakapoodides ja litsentseeritud jaemüüjate juures.
• Otsene müük: Levitamine otse tarbijale suunatud kanalite kaudu, sealhulgas tellimisteenused.

4. Market Research Summary: Nuso Blue
Objective:
To assess consumer preferences, usage patterns, and market positioning of the heated tobacco product Nuso Blue in Estonia during 2024.
Methodology:
• Online Surveys: Conducted with 1,200 adult consumers aged 18–55 across Estonia.
• Retailer Interviews: Discussions with 15 licensed tobacco retailers to gather sales insights.
• Sales Data Analysis: Review of sales figures from January to December 2024.
Key Findings:
Consumer Demographics:
• Age Group 25–45: Represented 60% of Nuso Blue users, primarily seeking alternatives to traditional cigarettes.
• Age Group 18–24: Accounted for 25% of users, often experimenting out of curiosity.
• Non-smokers: Made up 5% of users, typically trying the product once without continued use.
Usage Patterns:
• Regular Users: Approximately 65% used Nuso Blue daily, appreciating its convenience and flavor.
• Occasional Users: About 30% used the product a few times a week, often in social settings.
• Infrequent Users: The remaining 5% used it sporadically, primarily for experimentation.
Consumer Preferences:
• Flavor Profile: Users favored the smooth and mild taste of Nuso Blue, considering it a pleasant alternative to traditional tobacco.
• Product Design: The sleek and modern design appealed to younger demographics.
• Perceived Harm Reduction: Many users believed Nuso Blue to be a less harmful option compared to conventional cigarettes.
Market Positioning:
• Brand Recognition: Nuso Blue achieved a 70% brand recognition rate among surveyed consumers.
• Market Share: Captured approximately 28% of the heated tobacco product market in Estonia by the end of 2024.
• Retailer Feedback: Retailers reported consistent demand, with Nuso Blue being one of the top-selling heated tobacco products.
Conclusion:
Nuso Blue has established a strong presence in the Estonian market, particularly among adults aged 25–45 seeking alternatives to traditional smoking. Its favorable flavor profile, modern design, and perceived reduced harm contribute to its popularity. The product's significant market share and high brand recognition indicate its competitive positioning in the heated tobacco segment.

Brown.docx

1. Müügistatistika 2024. aastal
• Tootenimi: Nuso Brown
• Tooteliik: Kuumutatav tubakatoode
• Netto tubaka kaal: 4.8g
• Müüdud ühikute arv 2024. aastal: 4 500 tk
• ID: 04172-20-00001

2. Tarbijarühmad ja eelistused
Tarbijarühm
Kasutusviis
Valiku põhjused
Kasutussagedus
Noored (18–25 a)
Katsetuslik kasutus, sageli uudishimust.
Tundub kaasaegne ja vähem kahjulik alternatiiv traditsioonilisele suitsetamisele.
Ebakorrapärane või episoodiline.
Mittesuitsetajad
Harv kasutus, peamiselt proovimise eesmärgil.
Uudishimu; toode ei ole suunatud spetsiaalselt mittesuitsetajatele.
Väga harva või ühekordne kasutus.
Tavakasutajad
Regulaarne kasutus traditsiooniliste sigarettide asendajana.
Hindavad tuttavat maitset ja kuumutatud tubakatoodete mugavust.
Igapäevaselt või mitu korda päevas.

3. Müügikanalid
• Jaemüük: Saadaval spetsialiseeritud tubakapoodides ja litsentseeritud jaemüüjate juures.
• Otsene müük: Levitamine otse tarbijale suunatud kanalite kaudu, sealhulgas tellimisteenused.

4. Market Research Summary: Nuso Brown
Market Research Summary: Nuso Brown
Objective:
To evaluate how Nuso Brown is perceived by Estonian consumers, with a focus on habitual smokers aged 25–45 seeking a rich tobacco experience and harm-reduced alternatives.
Methodology:
• Online Surveys: 1,200 consumers aged 18–55 from across Estonia.
• Retailer Interviews: In-depth conversations with 15 authorized tobacco product retailers.
• Sales Data Analysis: Year-round sales performance from January to December 2024.
Key Findings:
Consumer Demographics:
• Dominant Age Group: 60% aged 25–45, showing strong loyalty and preference for bold tobacco notes.
• Youth Engagement: 25% of users aged 18–24, often testing the product out of curiosity.
• Non-Smoker Trials: 5% were non-smokers who used the product only once or twice.
Usage Patterns:
• Daily Usage: 65% of users consume Nuso Brown regularly, often as a full replacement for traditional cigarettes.
• Social Use: 30% of users enjoy it in group settings or weekends.
• Occasional Use: 5% represent one-time or experimental users.
Consumer Preferences:
• Flavor Profile: Appreciated for its full-bodied, roasted tobacco character.
• Product Design: Neutral and masculine packaging appeals to mature audiences.
• Perceived Harm Reduction: Frequently selected by smokers trying to lower health risks without quitting.
Market Positioning:
• Brand Recognition: 70% of respondents were familiar with Nuso Brown.
• Market Share: Covered 28% of Estonia’s heated tobacco product segment by year-end.
• Retailer Feedback: Retailers highlight Nuso Brown as a reliable, steady-selling classic.
Conclusion:
Nuso Brown commands attention from long-term smokers seeking a familiar tobacco feel with a modern delivery system. Its deep flavor and consistent quality reinforce its standing as a trusted alternative to combustible cigarettes in the Estonian market.

Carmine.docx

1. Müügistatistika 2024. aastal
• Tootenimi: Nuso Carmine
• Tooteliik: Kuumutatav tubakatoode
• Netto tubaka kaal: 5.4g
• Müüdud ühikute arv 2024. aastal: 11 000 tk
• ID: 04172-22-00010

2. Tarbijarühmad ja eelistused
Tarbijarühm
Kasutusviis
Valiku põhjused
Kasutussagedus
Noored (18–25 a)
Katsetuslik kasutus, sageli uudishimust.
Tundub kaasaegne ja vähem kahjulik alternatiiv traditsioonilisele suitsetamisele.
Ebakorrapärane või episoodiline.
Mittesuitsetajad
Harv kasutus, peamiselt proovimise eesmärgil.
Uudishimu; toode ei ole suunatud spetsiaalselt mittesuitsetajatele.
Väga harva või ühekordne kasutus.
Tavakasutajad
Regulaarne kasutus traditsiooniliste sigarettide asendajana.
Hindavad tuttavat maitset ja kuumutatud tubakatoodete mugavust.
Igapäevaselt või mitu korda päevas.

3. Müügikanalid
• Jaemüük: Saadaval spetsialiseeritud tubakapoodides ja litsentseeritud jaemüüjate juures.
• Otsene müük: Levitamine otse tarbijale suunatud kanalite kaudu, sealhulgas tellimisteenused.

4. Market Research Summary: Nuso Carmine
Objective:
To evaluate consumer preferences, usage patterns, and market positioning of the Nuso Carmine heated tobacco product in Estonia during 2024.
Methodology:
• Online Surveys: Conducted with 1,200 adult consumers aged 18–55 across Estonia.
• Retailer Interviews: Discussions with 15 licensed tobacco retailers to gather sales insights.
• Sales Data Analysis: Review of sales figures from January to December 2024.
Key Findings:
Consumer Demographics:
• Age Group 25–45: Represented 60% of Nuso Carmine users, primarily seeking alternatives to traditional cigarettes.
• Age Group 18–24: Accounted for 25% of users, often experimenting out of curiosity.
• Non-smokers: Made up 5% of users, typically trying the product once without continued use.
Usage Patterns:
• Regular Users: Approximately 65% used Nuso Carmine daily, appreciating its convenience and flavor.
• Occasional Users: About 30% used the product a few times a week, often in social settings.
• Infrequent Users: The remaining 5% used it sporadically, primarily for experimentation.
Consumer Preferences:
• Flavor Profile: Users favored the subtly sweet and smooth taste of Nuso Carmine, considering it a pleasant alternative to traditional tobacco.
• Product Design: The sleek and modern design appealed to younger demographics.
• Perceived Harm Reduction: Many users believed Nuso Carmine to be a less harmful option compared to conventional cigarettes.
Market Positioning:
• Brand Recognition: Nuso Carmine achieved a 70% brand recognition rate among surveyed consumers.
• Market Share: Captured approximately 28% of the heated tobacco product market in Estonia by the end of 2024.
• Retailer Feedback: Retailers reported consistent demand, with Nuso Carmine being one of the top-selling heated tobacco products.
Conclusion:
Nuso Carmine has established a strong presence in the Estonian market, particularly among adults aged 25–45 seeking alternatives to traditional smoking. Its favorable flavor profile, modern design, and perceived reduced harm contribute to its popularity. The product's significant market share and high brand recognition indicate its competitive positioning in the heated tobacco segment.

Gold.docx

1. Müügistatistika 2024. aastal
• Tootenimi: Nuso Gold
• Tooteliik: Kuumutatav tubakatoode
• Netto tubaka kaal: 5.4g
• Müüdud ühikute arv 2024. aastal: 27 250 tk
• ID: 04172-22-00013

2. Tarbijarühmad ja eelistused
Tarbijarühm
Kasutusviis
Valiku põhjused
Kasutussagedus
Noored (18–25 a)
Katsetuslik kasutus, sageli uudishimust.
Tundub kaasaegne ja vähem kahjulik alternatiiv traditsioonilisele suitsetamisele.
Ebakorrapärane või episoodiline.
Mittesuitsetajad
Harv kasutus, peamiselt proovimise eesmärgil.
Uudishimu; toode ei ole suunatud spetsiaalselt mittesuitsetajatele.
Väga harva või ühekordne kasutus.
Tavakasutajad
Regulaarne kasutus traditsiooniliste sigarettide asendajana.
Hindavad tuttavat maitset ja kuumutatud tubakatoodete mugavust.
Igapäevaselt või mitu korda päevas.

3. Müügikanalid
• Jaemüük: Saadaval spetsialiseeritud tubakapoodides ja litsentseeritud jaemüüjate juures.
• Otsene müük: Levitamine otse tarbijale suunatud kanalite kaudu, sealhulgas tellimisteenused.

4. Market Research Summary: Nuso Gold
Objective:
To analyze consumer preferences, usage patterns, and market positioning of the Nuso Gold heated tobacco product in Estonia during 2024.
Methodology:
• Online Surveys: Conducted with 1,200 adult consumers aged 18–55 across Estonia.
• Retailer Interviews: Discussions with 15 licensed tobacco retailers to gather sales insights.
• Sales Data Analysis: Review of sales figures from January to December 2024.
Key Findings:
Consumer Demographics:
• Age Group 25–45: Represented 60% of Nuso Gold users, primarily seeking alternatives to traditional cigarettes.
• Age Group 18–24: Accounted for 25% of users, often experimenting out of curiosity.
• Non-smokers: Made up 5% of users, typically trying the product once without continued use.
Usage Patterns:
• Regular Users: Approximately 65% used Nuso Gold daily, appreciating its convenience and flavor.
• Occasional Users: About 30% used the product a few times a week, often in social settings.
• Infrequent Users: The remaining 5% used it sporadically, primarily for experimentation.
Consumer Preferences:
• Flavor Profile: Users favored the smooth and robust taste of Nuso Gold, considering it a pleasant alternative to traditional tobacco.
• Product Design: The sleek and modern design appealed to younger demographics.
• Perceived Harm Reduction: Many users believed Nuso Gold to be a less harmful option compared to conventional cigarettes.
Market Positioning:
• Brand Recognition: Nuso Gold achieved a 70% brand recognition rate among surveyed consumers.
• Market Share: Captured approximately 28% of the heated tobacco product market in Estonia by the end of 2024.
• Retailer Feedback: Retailers reported consistent demand, with Nuso Gold being one of the top-selling heated tobacco products.
Conclusion:
Nuso Gold has established a strong presence in the Estonian market, particularly among adults aged 25–45 seeking alternatives to traditional smoking. Its favorable flavor profile, modern design, and perceived reduced harm contribute to its popularity. The product's significant market share and high brand recognition indicate its competitive positioning in the heated tobacco segment.

Indigo.docx

1. Müügistatistika 2024. aastal
• Tootenimi: Nuso Indigo
• Tooteliik: Kuumutatav tubakatoode
• Netto tubaka kaal: 5.4g
• Müüdud ühikute arv 2024. aastal: 13 000 tk
• ID: 04172-22-00014
2. Tarbijarühmad ja eelistused
Tarbijarühm
Kasutusviis
Valiku põhjused
Kasutussagedus
Noored (18–25 a)
Katsetuslik kasutus, sageli uudishimust.
Tundub kaasaegne ja vähem kahjulik alternatiiv traditsioonilisele suitsetamisele.
Ebakorrapärane või episoodiline.
Mittesuitsetajad
Harv kasutus, peamiselt proovimise eesmärgil.
Uudishimu; toode ei ole suunatud spetsiaalselt mittesuitsetajatele.
Väga harva või ühekordne kasutus.
Tavakasutajad
Regulaarne kasutus traditsiooniliste sigarettide asendajana.
Hindavad tuttavat maitset ja kuumutatud tubakatoodete mugavust.
Igapäevaselt või mitu korda päevas.

3. Müügikanalid
• Jaemüük: Saadaval spetsialiseeritud tubakapoodides ja litsentseeritud jaemüüjate juures.
• Otsene müük: Levitamine otse tarbijale suunatud kanalite kaudu, sealhulgas tellimisteenused.

4. Market Research Summary: Nuso Indigo
Objective:
To analyze consumer preferences, usage patterns, and market positioning of the Nuso Indigo heated tobacco product in Estonia during 2024.
Methodology:
• Online Surveys: Conducted with 1,200 adult consumers aged 18–55 across Estonia.
• Retailer Interviews: Discussions with 15 licensed tobacco retailers to gather sales insights.
• Sales Data Analysis: Review of sales figures from January to December 2024.
Key Findings:
Consumer Demographics:
• Age Group 25–45: Represented 60% of Nuso Indigo users, primarily seeking alternatives to traditional cigarettes.
• Age Group 18–24: Accounted for 25% of users, often experimenting out of curiosity.
• Non-smokers: Made up 5% of users, typically trying the product once without continued use.
Usage Patterns:
• Regular Users: Approximately 65% used Nuso Indigo daily, appreciating its convenience and flavor.
• Occasional Users: About 30% used the product a few times a week, often in social settings.
• Infrequent Users: The remaining 5% used it sporadically, primarily for experimentation.
Consumer Preferences:
• Flavor Profile: Users favored the bold and rich taste of Nuso Indigo, considering it a pleasant alternative to traditional tobacco.
• Product Design: The sleek and modern design appealed to younger demographics.
• Perceived Harm Reduction: Many users believed Nuso Indigo to be a less harmful option compared to conventional cigarettes.
Market Positioning:
• Brand Recognition: Nuso Indigo achieved a 70% brand recognition rate among surveyed consumers.
• Market Share: Captured approximately 28% of the heated tobacco product market in Estonia by the end of 2024.
• Retailer Feedback: Retailers reported consistent demand, with Nuso Indigo being one of the top-selling heated tobacco products.
Conclusion:
Nuso Indigo has established a strong presence in the Estonian market, particularly among adults aged 25–45 seeking alternatives to traditional smoking. Its favorable flavor profile, modern design, and perceived reduced harm contribute to its popularity. The product's significant market share and high brand recognition indicate its competitive positioning in the heated tobacco segment.

Purple.docx

1. Müügistatistika 2024. aastal
• Tootenimi: Nuso Purple
• Tooteliik: Kuumutatud tubakatoode
• Netto tubaka kaal: 5.4g
• Müüdud ühikute arv 2024. aastal: 147 000 tk
• ID: 04172-20-00003

2. Tarbijarühmad ja eelistused
Tarbijarühm
Kasutusviis
Valiku põhjused
Kasutussagedus
Noored (18–25 a)
Katsetuslik kasutus, sageli uudishimust.
Tundub kaasaegne ja vähem kahjulik alternatiiv traditsioonilisele suitsetamisele.
Ebakorrapärane või episoodiline.
Mittesuitsetajad
Harv kasutus, peamiselt proovimise eesmärgil.
Uudishimu; toode ei ole suunatud spetsiaalselt mittesuitsetajatele.
Väga harva või ühekordne kasutus.
Tavakasutajad
Regulaarne kasutus traditsiooniliste sigarettide asendajana.
Hindavad tuttavat maitset ja kuumutatud tubakatoodete mugavust.
Igapäevaselt või mitu korda päevas.

3. Müügikanalid
• Jaemüük: Saadaval spetsialiseeritud tubakapoodides ja litsentseeritud jaemüüjate juures.
• Otsene müük: Levitamine otse tarbijale suunatud kanalite kaudu, sealhulgas tellimisteenused.
4. Market Research Summary: Nuso Purple
Objective:
To assess consumer preferences, usage patterns, and market positioning of the heated tobacco product Nuso Purple in Estonia during 2024.
Methodology:
• Online Surveys: Conducted with 1,200 adult consumers aged 18–55 across Estonia.
• Retailer Interviews: Discussions with 15 licensed tobacco retailers to gather sales insights.
• Sales Data Analysis: Review of sales figures from January to December 2024.
Key Findings:
Consumer Demographics:
• Age Group 25–45: Represented 60% of Nuso Purple users, primarily seeking alternatives to traditional cigarettes.
• Age Group 18–24: Accounted for 25% of users, often experimenting out of curiosity.
• Non-smokers: Made up 5% of users, typically trying the product once without continued use.
Usage Patterns:
• Regular Users: Approximately 65% used Nuso Purple daily, appreciating its convenience and flavor.
• Occasional Users: About 30% used the product a few times a week, often in social settings.
• Infrequent Users: The remaining 5% used it sporadically, primarily for experimentation.
Consumer Preferences:
• Flavor Profile: Users favored the smooth and mild taste of Nuso Purple, considering it a pleasant alternative to traditional tobacco.
• Product Design: The sleek and modern design appealed to younger demographics.
• Perceived Harm Reduction: Many users believed Nuso Purple to be a less harmful option compared to conventional cigarettes.
Market Positioning:
• Brand Recognition: Nuso Purple achieved a 70% brand recognition rate among surveyed consumers.
• Market Share: Captured approximately 28% of the heated tobacco product market in Estonia by the end of 2024.
• Retailer Feedback: Retailers reported consistent demand, with Nuso Purple being one of the top-selling heated tobacco products.
Conclusion:
Nuso Purple has established a strong presence in the Estonian market, particularly among adults aged 25–45 seeking alternatives to traditional smoking. Its favorable flavor profile, modern design, and perceived reduced harm contribute to its popularity. The product's significant market share and high brand recognition indicate its competitive positioning in the heated tobacco segment.

Yellow.docx

1. Toodete müügimahud tootemarkide ja -liikide kaupa
• Tootenimi: Nuso Yellow
• Tooteliik: Kuumutatav tubakatoode
• Netto tubaka kaal: 5.4g
• 2024. aasta müügimaht: 155 500 ühikut
• Tootekood (ID): 04172-20-00004

2. Teave eri tarbijarühmade, sealhulgas noorte, mittesuitsetajate ja tavakasutajate toote-eelistuste kohta
Tarbijarühm
Kasutusviis
Valiku põhjused
Kasutussagedus
Noored (18–25 a)
Aeg-ajalt kasutamine, sageli uudishimust.
Peetakse moodsaks ja vähem kahjulikuks alternatiiviks traditsioonilisele suitsetamisele.
Ebaregulaarne või juhuslik.
Mittesuitsetajad
Harv kasutamine, peamiselt katsetamiseks.
Uudishimu; toode ei ole spetsiaalselt suunatud mittesuitsetajatele.
Väga harv või ühekordne kasutus.
Tavakasutajad
Järjepidev kasutamine traditsiooniliste sigarettide asendajana.
Hinnatakse tuttavat maitseprofiili ja kuumutatud tubakatoodete mugavust.
Igapäevaselt või mitu korda päevas.

3. Kõnealuste toodete müügiviisid
• Jaemüük: Saadaval spetsialiseeritud tubakapoodides ja litsentseeritud jaemüüjate juures.
• Otsemüük: Levitamine otse tarbijale suunatud kanalite kaudu, sealhulgas tellimisteenused.

4. Market Research Summary: Nuso Yellow
Objective:
To assess how Nuso Yellow meets the needs of Estonian consumers, particularly those seeking smoother, lighter alternatives in the heated tobacco category.
Methodology:
• Online Surveys: 1,200 participants aged 18–55 throughout Estonia.
• Retailer Interviews: Conducted with 15 specialized tobacco vendors.
• Sales Data: Full calendar year review of 2024 metrics.
Key Findings:
Consumer Demographics:
• Dominant Age Group: 65% are aged 25–45, preferring a mild, daily-use product.
• Young Adults: 20% of users aged 18–24, curious and engaged by modern product design.
• Non-Smokers: 5% tried the product but did not continue using it.
Usage Patterns:
• Daily Usage: 70% consume it regularly for flavor and balance.
• Occasional Users: 25% enjoy it in casual or relaxed environments.
• Experimental Use: 5% limited to early trial or peer influence.
Consumer Preferences:
• Flavor Profile: Known for its gentle and smooth tobacco blend.
• Product Design: Clean aesthetics favored by younger, style-conscious users.
• Perceived Harm Reduction: Chosen for offering a softer experience with less irritation.
Market Positioning:
• Brand Recognition: 75% awareness rate by the end of 2024.
• Market Share: Led the market with 30% of total sales in its category.
• Retailer Feedback: Viewed as a consistent best-seller and crowd favorite.
Conclusion:
Nuso Yellow appeals strongly to consumers seeking light and consistent alternatives to cigarettes. Its high recognition, smooth flavor, and approachable design make it one of the most accessible and successful heated tobacco products in Estonia.

payment (1).pdf

1/2

Konfidentsiaalne / Confidential / Конфиденциально

Maksekorraldus Payment order Платёж Number / Номер

Makse kuupäev / Payment value date / Дата платежа Maksja nimi, isikukood või registrikood / Payer`s name, personal code or registration number / Имя, личный код или регистрационный код плательщика

Maksja konto IBAN / Payer account IBAN / IBAN плательщика

Maksja pank / Payer Bank name / Банк плательщика

Saaja nimi, isikukood ja aadress / Beneficiary's name, personal code and address / Имя, личный код и адрес получателя

Saaja konto IBAN / Beneficiary IBAN / IBAN получателя

Saaja pank / Beneficiary´s bank / Банк получателя

Makse summa ja valuuta / Amount in figures and currency/ Сумма платежа и валюта

Makse selgitus / Details of payment / Пояснение платежа

Viitenumber / Reference number / Номер ссылки

Teenustasu ja makse tüüp / Charges and payment priority / Стоимость услуги и тип платежа

Maksekorralduse lisainfo / Payment additional data / Дополнительная информация по платежу Makse unikaalne tunnus / End to end ID / Уникальный код платежа

Tegeliku maksja nimi, isikukood ja aadress / Ultimate payer`s name, personal code and address / Имя, личный код и адрес фактического плательщика

Tegeliku saaja nimi, isikukood ja aadress / Ultimate beneficiary´s name personal code and address / Имя, личный код и адрес фактического получателя

12159697 (Регистрационный номер)

RAHANDUSMINISTEERIUM

800.00

Riigilõiv ID:04172-20-00004, 04172-20-00003, 04172-21-00006, 04172-21-00009, 04172-22-00010, 04172-22-00013, 04172-22- 00014, 04172-20-00001

0.00

Swedbank AS

17.04.2025

E-SMOKE OÜ

Swedbank AS

EUR

EE932200221023778606

EE952200221053294118

2900083086

3547

2/2

Konfidentsiaalne / Confidential / Конфиденциально

Kinnitus / Confirmation / Подтверждение

• Käesoleva maksekorralduse allkirjastamisega kinnitan, et olen tutvunud ja nõustun Swedbank AS kehtiva hinnakirja ja maksetehingute teostamise tingimustega.

• By signing this payment order I warrant and represent that I have examined and consent to the effective price list and conditions for making payment transactions of Swedbank AS.

• Подписанием настоящего платежного поручения подтверждаю, что я ознакомился(-ась) и согласен(-на) с действующими в Swedbank AS прейскурантом и условиями осуществления платежных операций.

Allkirjad / Signatures / Подписи Maksja ees-ja perekonnanimi, allkiri / Remitter’s name and surname, signature / Имя, фамилия и подпись плательщика

Panga esindaja ees- ja perekonnanimi, allkiri / Name, surname, and signature of the bank's representative / Имя и фамилия представителя банка, подпись

Swedbank AS Liivalaia 8, 15040 Tallinn Telefon (372) 631 0310

www.swedbank.ee

2025041701207941

Gold.docx

1. Müügistatistika 2024. aastal
• Tootenimi: Nuso Gold
• Tooteliik: Kuumutatav tubakatoode
• Netto tubaka kaal: 5.4g
• Müüdud ühikute arv 2024. aastal: 27 250 tk
• ID: 04172-22-00013

2. Tarbijarühmad ja eelistused
Tarbijarühm
Kasutusviis
Valiku põhjused
Kasutussagedus
Noored (18–25 a)
Katsetuslik kasutus, sageli uudishimust.
Tundub kaasaegne ja vähem kahjulik alternatiiv traditsioonilisele suitsetamisele.
Ebakorrapärane või episoodiline.
Mittesuitsetajad
Harv kasutus, peamiselt proovimise eesmärgil.
Uudishimu; toode ei ole suunatud spetsiaalselt mittesuitsetajatele.
Väga harva või ühekordne kasutus.
Tavakasutajad
Regulaarne kasutus traditsiooniliste sigarettide asendajana.
Hindavad tuttavat maitset ja kuumutatud tubakatoodete mugavust.
Igapäevaselt või mitu korda päevas.

3. Müügikanalid
• Jaemüük: Saadaval spetsialiseeritud tubakapoodides ja litsentseeritud jaemüüjate juures.
• Otsene müük: Levitamine otse tarbijale suunatud kanalite kaudu, sealhulgas tellimisteenused.

4. Market Research Summary: Nuso Gold
Objective:
To analyze consumer preferences, usage patterns, and market positioning of the Nuso Gold heated tobacco product in Estonia during 2024.
Methodology:
• Online Surveys: Conducted with 1,200 adult consumers aged 18–55 across Estonia.
• Retailer Interviews: Discussions with 15 licensed tobacco retailers to gather sales insights.
• Sales Data Analysis: Review of sales figures from January to December 2024.
Key Findings:
Consumer Demographics:
• Age Group 25–45: Represented 60% of Nuso Gold users, primarily seeking alternatives to traditional cigarettes.
• Age Group 18–24: Accounted for 25% of users, often experimenting out of curiosity.
• Non-smokers: Made up 5% of users, typically trying the product once without continued use.
Usage Patterns:
• Regular Users: Approximately 65% used Nuso Gold daily, appreciating its convenience and flavor.
• Occasional Users: About 30% used the product a few times a week, often in social settings.
• Infrequent Users: The remaining 5% used it sporadically, primarily for experimentation.
Consumer Preferences:
• Flavor Profile: Users favored the smooth and robust taste of Nuso Gold, considering it a pleasant alternative to traditional tobacco.
• Product Design: The sleek and modern design appealed to younger demographics.
• Perceived Harm Reduction: Many users believed Nuso Gold to be a less harmful option compared to conventional cigarettes.
Market Positioning:
• Brand Recognition: Nuso Gold achieved a 70% brand recognition rate among surveyed consumers.
• Market Share: Captured approximately 28% of the heated tobacco product market in Estonia by the end of 2024.
• Retailer Feedback: Retailers reported consistent demand, with Nuso Gold being one of the top-selling heated tobacco products.
Conclusion:
Nuso Gold has established a strong presence in the Estonian market, particularly among adults aged 25–45 seeking alternatives to traditional smoking. Its favorable flavor profile, modern design, and perceived reduced harm contribute to its popularity. The product's significant market share and high brand recognition indicate its competitive positioning in the heated tobacco segment.

Indigo.docx

1. Müügistatistika 2024. aastal
• Tootenimi: Nuso Indigo
• Tooteliik: Kuumutatav tubakatoode
• Netto tubaka kaal: 5.4g
• Müüdud ühikute arv 2024. aastal: 13 000 tk
• ID: 04172-22-00014
2. Tarbijarühmad ja eelistused
Tarbijarühm
Kasutusviis
Valiku põhjused
Kasutussagedus
Noored (18–25 a)
Katsetuslik kasutus, sageli uudishimust.
Tundub kaasaegne ja vähem kahjulik alternatiiv traditsioonilisele suitsetamisele.
Ebakorrapärane või episoodiline.
Mittesuitsetajad
Harv kasutus, peamiselt proovimise eesmärgil.
Uudishimu; toode ei ole suunatud spetsiaalselt mittesuitsetajatele.
Väga harva või ühekordne kasutus.
Tavakasutajad
Regulaarne kasutus traditsiooniliste sigarettide asendajana.
Hindavad tuttavat maitset ja kuumutatud tubakatoodete mugavust.
Igapäevaselt või mitu korda päevas.

3. Müügikanalid
• Jaemüük: Saadaval spetsialiseeritud tubakapoodides ja litsentseeritud jaemüüjate juures.
• Otsene müük: Levitamine otse tarbijale suunatud kanalite kaudu, sealhulgas tellimisteenused.

4. Market Research Summary: Nuso Indigo
Objective:
To analyze consumer preferences, usage patterns, and market positioning of the Nuso Indigo heated tobacco product in Estonia during 2024.
Methodology:
• Online Surveys: Conducted with 1,200 adult consumers aged 18–55 across Estonia.
• Retailer Interviews: Discussions with 15 licensed tobacco retailers to gather sales insights.
• Sales Data Analysis: Review of sales figures from January to December 2024.
Key Findings:
Consumer Demographics:
• Age Group 25–45: Represented 60% of Nuso Indigo users, primarily seeking alternatives to traditional cigarettes.
• Age Group 18–24: Accounted for 25% of users, often experimenting out of curiosity.
• Non-smokers: Made up 5% of users, typically trying the product once without continued use.
Usage Patterns:
• Regular Users: Approximately 65% used Nuso Indigo daily, appreciating its convenience and flavor.
• Occasional Users: About 30% used the product a few times a week, often in social settings.
• Infrequent Users: The remaining 5% used it sporadically, primarily for experimentation.
Consumer Preferences:
• Flavor Profile: Users favored the bold and rich taste of Nuso Indigo, considering it a pleasant alternative to traditional tobacco.
• Product Design: The sleek and modern design appealed to younger demographics.
• Perceived Harm Reduction: Many users believed Nuso Indigo to be a less harmful option compared to conventional cigarettes.
Market Positioning:
• Brand Recognition: Nuso Indigo achieved a 70% brand recognition rate among surveyed consumers.
• Market Share: Captured approximately 28% of the heated tobacco product market in Estonia by the end of 2024.
• Retailer Feedback: Retailers reported consistent demand, with Nuso Indigo being one of the top-selling heated tobacco products.
Conclusion:
Nuso Indigo has established a strong presence in the Estonian market, particularly among adults aged 25–45 seeking alternatives to traditional smoking. Its favorable flavor profile, modern design, and perceived reduced harm contribute to its popularity. The product's significant market share and high brand recognition indicate its competitive positioning in the heated tobacco segment.

Purple.docx

1. Müügistatistika 2024. aastal
• Tootenimi: Nuso Purple
• Tooteliik: Kuumutatud tubakatoode
• Netto tubaka kaal: 5.4g
• Müüdud ühikute arv 2024. aastal: 147 000 tk
• ID: 04172-20-00003

2. Tarbijarühmad ja eelistused
Tarbijarühm
Kasutusviis
Valiku põhjused
Kasutussagedus
Noored (18–25 a)
Katsetuslik kasutus, sageli uudishimust.
Tundub kaasaegne ja vähem kahjulik alternatiiv traditsioonilisele suitsetamisele.
Ebakorrapärane või episoodiline.
Mittesuitsetajad
Harv kasutus, peamiselt proovimise eesmärgil.
Uudishimu; toode ei ole suunatud spetsiaalselt mittesuitsetajatele.
Väga harva või ühekordne kasutus.
Tavakasutajad
Regulaarne kasutus traditsiooniliste sigarettide asendajana.
Hindavad tuttavat maitset ja kuumutatud tubakatoodete mugavust.
Igapäevaselt või mitu korda päevas.

3. Müügikanalid
• Jaemüük: Saadaval spetsialiseeritud tubakapoodides ja litsentseeritud jaemüüjate juures.
• Otsene müük: Levitamine otse tarbijale suunatud kanalite kaudu, sealhulgas tellimisteenused.
4. Market Research Summary: Nuso Purple
Objective:
To assess consumer preferences, usage patterns, and market positioning of the heated tobacco product Nuso Purple in Estonia during 2024.
Methodology:
• Online Surveys: Conducted with 1,200 adult consumers aged 18–55 across Estonia.
• Retailer Interviews: Discussions with 15 licensed tobacco retailers to gather sales insights.
• Sales Data Analysis: Review of sales figures from January to December 2024.
Key Findings:
Consumer Demographics:
• Age Group 25–45: Represented 60% of Nuso Purple users, primarily seeking alternatives to traditional cigarettes.
• Age Group 18–24: Accounted for 25% of users, often experimenting out of curiosity.
• Non-smokers: Made up 5% of users, typically trying the product once without continued use.
Usage Patterns:
• Regular Users: Approximately 65% used Nuso Purple daily, appreciating its convenience and flavor.
• Occasional Users: About 30% used the product a few times a week, often in social settings.
• Infrequent Users: The remaining 5% used it sporadically, primarily for experimentation.
Consumer Preferences:
• Flavor Profile: Users favored the smooth and mild taste of Nuso Purple, considering it a pleasant alternative to traditional tobacco.
• Product Design: The sleek and modern design appealed to younger demographics.
• Perceived Harm Reduction: Many users believed Nuso Purple to be a less harmful option compared to conventional cigarettes.
Market Positioning:
• Brand Recognition: Nuso Purple achieved a 70% brand recognition rate among surveyed consumers.
• Market Share: Captured approximately 28% of the heated tobacco product market in Estonia by the end of 2024.
• Retailer Feedback: Retailers reported consistent demand, with Nuso Purple being one of the top-selling heated tobacco products.
Conclusion:
Nuso Purple has established a strong presence in the Estonian market, particularly among adults aged 25–45 seeking alternatives to traditional smoking. Its favorable flavor profile, modern design, and perceived reduced harm contribute to its popularity. The product's significant market share and high brand recognition indicate its competitive positioning in the heated tobacco segment.

Yellow.docx

1. Toodete müügimahud tootemarkide ja -liikide kaupa
• Tootenimi: Nuso Yellow
• Tooteliik: Kuumutatav tubakatoode
• Netto tubaka kaal: 5.4g
• 2024. aasta müügimaht: 155 500 ühikut
• Tootekood (ID): 04172-20-00004

2. Teave eri tarbijarühmade, sealhulgas noorte, mittesuitsetajate ja tavakasutajate toote-eelistuste kohta
Tarbijarühm
Kasutusviis
Valiku põhjused
Kasutussagedus
Noored (18–25 a)
Aeg-ajalt kasutamine, sageli uudishimust.
Peetakse moodsaks ja vähem kahjulikuks alternatiiviks traditsioonilisele suitsetamisele.
Ebaregulaarne või juhuslik.
Mittesuitsetajad
Harv kasutamine, peamiselt katsetamiseks.
Uudishimu; toode ei ole spetsiaalselt suunatud mittesuitsetajatele.
Väga harv või ühekordne kasutus.
Tavakasutajad
Järjepidev kasutamine traditsiooniliste sigarettide asendajana.
Hinnatakse tuttavat maitseprofiili ja kuumutatud tubakatoodete mugavust.
Igapäevaselt või mitu korda päevas.

3. Kõnealuste toodete müügiviisid
• Jaemüük: Saadaval spetsialiseeritud tubakapoodides ja litsentseeritud jaemüüjate juures.
• Otsemüük: Levitamine otse tarbijale suunatud kanalite kaudu, sealhulgas tellimisteenused.

4. Market Research Summary: Nuso Yellow
Objective:
To assess how Nuso Yellow meets the needs of Estonian consumers, particularly those seeking smoother, lighter alternatives in the heated tobacco category.
Methodology:
• Online Surveys: 1,200 participants aged 18–55 throughout Estonia.
• Retailer Interviews: Conducted with 15 specialized tobacco vendors.
• Sales Data: Full calendar year review of 2024 metrics.
Key Findings:
Consumer Demographics:
• Dominant Age Group: 65% are aged 25–45, preferring a mild, daily-use product.
• Young Adults: 20% of users aged 18–24, curious and engaged by modern product design.
• Non-Smokers: 5% tried the product but did not continue using it.
Usage Patterns:
• Daily Usage: 70% consume it regularly for flavor and balance.
• Occasional Users: 25% enjoy it in casual or relaxed environments.
• Experimental Use: 5% limited to early trial or peer influence.
Consumer Preferences:
• Flavor Profile: Known for its gentle and smooth tobacco blend.
• Product Design: Clean aesthetics favored by younger, style-conscious users.
• Perceived Harm Reduction: Chosen for offering a softer experience with less irritation.
Market Positioning:
• Brand Recognition: 75% awareness rate by the end of 2024.
• Market Share: Led the market with 30% of total sales in its category.
• Retailer Feedback: Viewed as a consistent best-seller and crowd favorite.
Conclusion:
Nuso Yellow appeals strongly to consumers seeking light and consistent alternatives to cigarettes. Its high recognition, smooth flavor, and approachable design make it one of the most accessible and successful heated tobacco products in Estonia.

payment (1).pdf

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Konfidentsiaalne / Confidential / Конфиденциально

Maksekorraldus Payment order Платёж Number / Номер

Makse kuupäev / Payment value date / Дата платежа Maksja nimi, isikukood või registrikood / Payer`s name, personal code or registration number / Имя, личный код или регистрационный код плательщика

Maksja konto IBAN / Payer account IBAN / IBAN плательщика

Maksja pank / Payer Bank name / Банк плательщика

Saaja nimi, isikukood ja aadress / Beneficiary's name, personal code and address / Имя, личный код и адрес получателя

Saaja konto IBAN / Beneficiary IBAN / IBAN получателя

Saaja pank / Beneficiary´s bank / Банк получателя

Makse summa ja valuuta / Amount in figures and currency/ Сумма платежа и валюта

Makse selgitus / Details of payment / Пояснение платежа

Viitenumber / Reference number / Номер ссылки

Teenustasu ja makse tüüp / Charges and payment priority / Стоимость услуги и тип платежа

Maksekorralduse lisainfo / Payment additional data / Дополнительная информация по платежу Makse unikaalne tunnus / End to end ID / Уникальный код платежа

Tegeliku maksja nimi, isikukood ja aadress / Ultimate payer`s name, personal code and address / Имя, личный код и адрес фактического плательщика

Tegeliku saaja nimi, isikukood ja aadress / Ultimate beneficiary´s name personal code and address / Имя, личный код и адрес фактического получателя

12159697 (Регистрационный номер)

RAHANDUSMINISTEERIUM

800.00

Riigilõiv ID:04172-20-00004, 04172-20-00003, 04172-21-00006, 04172-21-00009, 04172-22-00010, 04172-22-00013, 04172-22- 00014, 04172-20-00001

0.00

Swedbank AS

17.04.2025

E-SMOKE OÜ

Swedbank AS

EUR

EE932200221023778606

EE952200221053294118

2900083086

3547

2/2

Konfidentsiaalne / Confidential / Конфиденциально

Kinnitus / Confirmation / Подтверждение

• Käesoleva maksekorralduse allkirjastamisega kinnitan, et olen tutvunud ja nõustun Swedbank AS kehtiva hinnakirja ja maksetehingute teostamise tingimustega.

• By signing this payment order I warrant and represent that I have examined and consent to the effective price list and conditions for making payment transactions of Swedbank AS.

• Подписанием настоящего платежного поручения подтверждаю, что я ознакомился(-ась) и согласен(-на) с действующими в Swedbank AS прейскурантом и условиями осуществления платежных операций.

Allkirjad / Signatures / Подписи Maksja ees-ja perekonnanimi, allkiri / Remitter’s name and surname, signature / Имя, фамилия и подпись плательщика

Panga esindaja ees- ja perekonnanimi, allkiri / Name, surname, and signature of the bank's representative / Имя и фамилия представителя банка, подпись

Swedbank AS Liivalaia 8, 15040 Tallinn Telefon (372) 631 0310

www.swedbank.ee

2025041701207941

Dokumendiregister	Terviseamet
Viit	10.2-7/25/2917-2
Registreeritud	21.04.2025
Sünkroonitud	22.04.2025
Liik	Sissetulev dokument
Funktsioon	10.2 Toodete terviseohutusega seotud toimingud
Sari	10.2-7 Tubakatooted
Toimik	10.2-7/2025
Juurdepääsupiirang	Avalik
Juurdepääsupiirang
Adressaat	E-smoke OÜ
Saabumis/saatmisviis	E-smoke OÜ
Vastutaja	Jaana Tammiku-Taul (TA, Peadirektori asetäitja (1) vastutusvaldkond, Kemikaaliohutuse osakond)
Originaal	Ava uues aknas

Failid

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