Kiri

Commission européenne/Europese Commissie, 1049 Bruxelles/Brussels, Belgique/BELGÏE – Tel. +32 2299 11 11

Executive Vice-President Tech Sovereignty, Security and Democracy

Commissioner Democracy, Justice, the Rule of Law and Consumer Protection

Brussels, 18 July 2025

Dear Minister,

The European Media Freedom Act (EMFA) establishes a comprehensive set of rules aimed at

facilitating cross-border operations of media services within the internal market, while

reinforcing the foundations of a free, independent, and pluralistic media environment. This

landmark regulation was published in the Official Journal in April 2024 and the majority of its

provisions will become applicable as of 8 August 2025.

In preparation for this date, the Commission’s services have been actively engaging with your

national authorities to support the timely alignment of the Estonian legal framework with the

requirements of the EMFA. We would like to take this opportunity to express our appreciation

for the constructive bilateral meeting, as well as for the written contributions received earlier

this year.

It is encouraging to note that Estonia has already identified the areas where legislative or

regulatory adjustments are required and that relevant initiatives to ensure compliance are

currently in development, notably concerning protection of journalistic sources, media

ownership transparency, media market concentrations, state advertising and public service

media.

In view of the above, we would encourage you to intensify efforts to facilitate the timely

adoption of the necessary measures. In this regard, we would be grateful to receive any further

updates by 8 August 2025.

Our services remain at your disposal to continue supporting you in being fully prepared to

implement the EMFA from the date it becomes applicable.

Yours sincerely,

Ms. Heidy Purga

Minister for Culture

Estonia

(e-signed)

Michael McGrath

(e-signed)

Henna Virkkunen

Electronically signed on 18/07/2025 16:02 (UTC+02) in accordance with Article 11 of Commission Decision (EU) 2021/2121

EUROPEAN COMMISSION Cabinet of Executive Vice-President Henna Virkkunen Head of Cabinet

H.E. Katry Ahi

Ambassador

Deputy Permanent Representative (ad int.)

Permanent Representation of Estonia to the European Union

[email protected]

Commission européenne/Europese Commissie, 1049 Bruxelles/Brussel, BELGIQUE/BELGIË

Brussels, 18 July 2025

Excellency,

Please find enclosed a letter from Ms Henna Virkkunen, Executive Vice-President for

Tech Sovereignty, Security and Democracy, and Mr Michael McGrath, Commissioner

for Democracy, Justice, the Rule of Law and Consumer Protection.

I would be grateful if you could transmit the attached to Ms Heidy Purga, Minister for

Culture of Estonia at your earliest convenience.

Thank you in advance.

Yours sincerely,

(e-signed)

Antti Timonen

Electronically signed on 18/07/2025 16:02 (UTC+02) in accordance with Article 11 of Commission Decision (EU) 2021/2121