Kiri

Dec 2025

High Level Event and Peer Learning Activity

Economic and Social Impact of Sport

22 – 24 February 2026, Lipica - Slovenia

DRAFT PROGRAMME

Day 1, 22 February 2026

15:00 – 17:00 │Arrival and registration of participants, Hotel Maestoso, Lipica Stud farm

17:30 – 19:00 │Tour of the Lipica Stud Farm

19:30 │Cocktail reception and Dinner

Day 2, 23 February 2026

High-Level Event

Economic and Social Impact of Sport in the EU

9:00 – 10:00 │Registration and morning coffee

10:00 – 11:00 │High-Level Panel on Economic and Social Impacts of Sport in EU

Key aspects:

• Benefits of sport on different sectors of society – from education to economy • Highlighting the positive effects of sport on economy and tourism: Slovenian example • Recognizing the role of sport in EU policies

Keynote speakers:

• Mr Matjaž Han, Minister of Economy, Tourism and Sport of Republic of Slovenia • Mr Glenn Micaleff, European Commissioner for Sport (tbc)

11:00 – 11:30 │Press release and media activities

Dec 2025

Peer Learning Activity

Measuring the Impact of Sport: From Economic to Social Perspectives

Day 2, 23 February 2026

12:00 – 13:30 │Lunch and Networking

13:30 – 13:50 │Opening of the PLA

• mag. Dejan Židan, State Secretary, Ministry of Economy, Tourism and Sport of Republic of Slovenia

• Ms Pia Ahrenkilde-Hansen, Director General – DG Education, Youth, Sport and Culture (tbc)

13:50 – 14:15 │Keynote speaker:

• Academic keynote speech: Economic and Social Perspectives in the EU context, Dr Richard Parrish

14:15 – 15:30 │Leveraging the Economic impact of sport through SSA

Key aspects:

• Why is measuring of economic impacts through SSA important: the use of SSA for policy purposes

• Key challenges in SSA methodology and implementation • Towards common EU methodology: recent developments from the “Support to the

development of harmonised sport statistics in the EU« task force in terms of SSA and Vilnius definition of sport

• Presentation of different good practices of SSA implementation – recent examples

Keynote speakers:

• Dr Anna Kleissner, Econmove GmbH • Mr Vassos Koutsioundas, PhD, Cyprus Sport Organisation • Ms Mariana Kotzeva, Director-General, Eurostat - European statistics (tbc) • ADEPS - Administration de l'Éducation physique, du Sport et de la Vie en Plein Air

15:30 – 16:00 │ Coffee Break

16:00 – 17:15 │Capturing the Full Value of Sport: from SSA to SROI

Key aspects:

• The need for measuring broader impacts: social return on investment method • Presentation of recent developments at the EU level within the “Support to the

development of harmonised sport statistics in the EU« task force • Presentation of good practices of SROI implementation on different levels • Measuring social return on investment in major international sporting events • Challenges and future directions in SROI for sport

Dec 2025

Keynote speakers:

• Dr Themis Kokolakakis, Shefield Hallham University • Dr Alfonso Jiménez, Research Centre in Sports Science - King Juan Carlos University in

Madrid • Ms Teodora Pletosu, Public Affairs & National Associations Strategic Development /

UEFA GROW • Professor Remco Hoekman, Mulier institute of the Netherlands (tbc)

18:00 │ Departure from Lipica to Škocjanske jame

18:30 – 19:30 │Tour of Škocjanske jame

20:00 – 22:00│Dinner

22:00 │Departure to Lipica Stud Farm, Hotel Maestoso

Day 3, 24 February 2026

9:00 – 9:45 │Breakfast and coffee

9:45 – 10:30│Presentation of national best practices and examples

10:30 – 12:00 │Workshops: Roadmap for SSA and SROI Implementation

Key aspects:

• Identifying key steps to implement SSA and SROI methodology in a national context • Design of a toolkit for organizations, professionals, and policymakers on how to measure

the economic and social benefits of sport • Data Collection and Measuring Impact • Calculating and Interpreting SROI • Reporting Results

12:00 – 12:30│ Closing of PLA (Conclusion and Next Steps)

• Luka Živić, Counsellor for Education, Youth and Sport - Rapporteur from the Workshop • Mag. Dejan Plastovski, Director General for Sport, Ministry of Economy, Tourism and

Sport of Republic of Slovenia

12:30 – 14:00│ Lunch

14:00 │ Departure of participants

SPORTS DIRECTORATE Kotnikova ulica 5, 1000 Ljubljana T: 01 400 35 64

E: [email protected] www.mgts.gov.si

Dear Director General,

Dear colleague,

Following the call for interest sent out in September, it is my great honour to officially invite you to participate in the Slovenian Peer-Learning Activity on “Measuring the Impacts of Sport – From Economic to Social Perspectives”, which will take place from 22 to 24 February 2026 in Lipica, Slovenia and is organized by the Ministry of Economy, Tourism and Sport of the Republic of Slovenia in the framework of the implementation of the EU Work Plan for Sport 2024–2027.

The PLA will focus on two key methodologies for measuring the impacts of sports, namely the Sport Satellite Account (SSA), which measures sport’s economic impact in terms of GDP, employment and consumption, and the Social Return on Investment (SROI), which assesses the wider social value of sport. By combining expert panel discussions, practical workshops and case studies, this PLA will identify best practices, challenges and concrete steps for the implementation of these tools at both national and EU levels.

We are very pleased to inform you that the PLA will be kicked off by a high-level panel discussion on the Economic and Social Impacts of Sport in EU, between the Commissioner for Intergenerational Fairness, Youth, Culture and Sport Mr Glenn Micallef and the Slovenian Minister for the Economy, Tourism and Sport Mr Matjaž Han.

The Peer Learning Activity (PLA) aims at key policy makers in the field of sport, as well as stakeholders from international organizations, and experts from the field of statistics and economic sciences. Each Member State can register up to two participants for this event. The cost for meals and accommodation will be covered by the organizers.

On the following link, you can sign up to participate in the PLA. Please note that individuals who have already answered the call for interest form, are required to fill out the registration form as well, since it will serve as the basis for accommodation and accreditation.

The registration will close on 20 January 2026. All the practical information about the location of the event, accommodation, transportation etc. will be provided after the registration is completed. Enclosed you will also find the draft agenda of the peer learning activity and the accompanying programme. For any questions, please do not hesitate to contact our organization team at [email protected].

We look forward to welcoming you in Slovenia!

mag. Dejan PLASTOVSKI

Director General

Dec 2025

High Level Event and Peer Learning Activity

Economic and Social Impact of Sport

22 – 24 February 2026, Lipica - Slovenia

DRAFT PROGRAMME

Day 1, 22 February 2026

15:00 – 17:00 │Arrival and registration of participants, Hotel Maestoso, Lipica Stud farm

17:30 – 19:00 │Tour of the Lipica Stud Farm

19:30 │Cocktail reception and Dinner

Day 2, 23 February 2026

High-Level Event

Economic and Social Impact of Sport in the EU

9:00 – 10:00 │Registration and morning coffee

10:00 – 11:00 │High-Level Panel on Economic and Social Impacts of Sport in EU

Key aspects:

• Benefits of sport on different sectors of society – from education to economy • Highlighting the positive effects of sport on economy and tourism: Slovenian example • Recognizing the role of sport in EU policies

Keynote speakers:

• Mr Matjaž Han, Minister of Economy, Tourism and Sport of Republic of Slovenia • Mr Glenn Micaleff, European Commissioner for Sport (tbc)

11:00 – 11:30 │Press release and media activities

Dec 2025

Peer Learning Activity

Measuring the Impact of Sport: From Economic to Social Perspectives

Day 2, 23 February 2026

12:00 – 13:30 │Lunch and Networking

13:30 – 13:50 │Opening of the PLA

• mag. Dejan Židan, State Secretary, Ministry of Economy, Tourism and Sport of Republic of Slovenia

• Ms Pia Ahrenkilde-Hansen, Director General – DG Education, Youth, Sport and Culture (tbc)

13:50 – 14:15 │Keynote speaker:

• Academic keynote speech: Economic and Social Perspectives in the EU context, Dr Richard Parrish

14:15 – 15:30 │Leveraging the Economic impact of sport through SSA

Key aspects:

• Why is measuring of economic impacts through SSA important: the use of SSA for policy purposes

• Key challenges in SSA methodology and implementation • Towards common EU methodology: recent developments from the “Support to the

development of harmonised sport statistics in the EU« task force in terms of SSA and Vilnius definition of sport

• Presentation of different good practices of SSA implementation – recent examples

Keynote speakers:

• Dr Anna Kleissner, Econmove GmbH • Mr Vassos Koutsioundas, PhD, Cyprus Sport Organisation • Ms Mariana Kotzeva, Director-General, Eurostat - European statistics (tbc) • ADEPS - Administration de l'Éducation physique, du Sport et de la Vie en Plein Air

15:30 – 16:00 │ Coffee Break

16:00 – 17:15 │Capturing the Full Value of Sport: from SSA to SROI

Key aspects:

• The need for measuring broader impacts: social return on investment method • Presentation of recent developments at the EU level within the “Support to the

development of harmonised sport statistics in the EU« task force • Presentation of good practices of SROI implementation on different levels • Measuring social return on investment in major international sporting events • Challenges and future directions in SROI for sport

Dec 2025

Keynote speakers:

• Dr Themis Kokolakakis, Shefield Hallham University • Dr Alfonso Jiménez, Research Centre in Sports Science - King Juan Carlos University in

Madrid • Ms Teodora Pletosu, Public Affairs & National Associations Strategic Development /

UEFA GROW • Professor Remco Hoekman, Mulier institute of the Netherlands (tbc)

18:00 │ Departure from Lipica to Škocjanske jame

18:30 – 19:30 │Tour of Škocjanske jame

20:00 – 22:00│Dinner

22:00 │Departure to Lipica Stud Farm, Hotel Maestoso

Day 3, 24 February 2026

9:00 – 9:45 │Breakfast and coffee

9:45 – 10:30│Presentation of national best practices and examples

10:30 – 12:00 │Workshops: Roadmap for SSA and SROI Implementation

Key aspects:

• Identifying key steps to implement SSA and SROI methodology in a national context • Design of a toolkit for organizations, professionals, and policymakers on how to measure

the economic and social benefits of sport • Data Collection and Measuring Impact • Calculating and Interpreting SROI • Reporting Results

12:00 – 12:30│ Closing of PLA (Conclusion and Next Steps)

• Luka Živić, Counsellor for Education, Youth and Sport - Rapporteur from the Workshop • Mag. Dejan Plastovski, Director General for Sport, Ministry of Economy, Tourism and

Sport of Republic of Slovenia

12:30 – 14:00│ Lunch

14:00 │ Departure of participants

SPORTS DIRECTORATE Kotnikova ulica 5, 1000 Ljubljana T: 01 400 35 64

E: [email protected] www.mgts.gov.si

Dear Director General,

Dear colleague,

Following the call for interest sent out in September, it is my great honour to officially invite you to participate in the Slovenian Peer-Learning Activity on “Measuring the Impacts of Sport – From Economic to Social Perspectives”, which will take place from 22 to 24 February 2026 in Lipica, Slovenia and is organized by the Ministry of Economy, Tourism and Sport of the Republic of Slovenia in the framework of the implementation of the EU Work Plan for Sport 2024–2027.

The PLA will focus on two key methodologies for measuring the impacts of sports, namely the Sport Satellite Account (SSA), which measures sport’s economic impact in terms of GDP, employment and consumption, and the Social Return on Investment (SROI), which assesses the wider social value of sport. By combining expert panel discussions, practical workshops and case studies, this PLA will identify best practices, challenges and concrete steps for the implementation of these tools at both national and EU levels.

We are very pleased to inform you that the PLA will be kicked off by a high-level panel discussion on the Economic and Social Impacts of Sport in EU, between the Commissioner for Intergenerational Fairness, Youth, Culture and Sport Mr Glenn Micallef and the Slovenian Minister for the Economy, Tourism and Sport Mr Matjaž Han.

The Peer Learning Activity (PLA) aims at key policy makers in the field of sport, as well as stakeholders from international organizations, and experts from the field of statistics and economic sciences. Each Member State can register up to two participants for this event. The cost for meals and accommodation will be covered by the organizers.

On the following link, you can sign up to participate in the PLA. Please note that individuals who have already answered the call for interest form, are required to fill out the registration form as well, since it will serve as the basis for accommodation and accreditation.

The registration will close on 20 January 2026. All the practical information about the location of the event, accommodation, transportation etc. will be provided after the registration is completed. Enclosed you will also find the draft agenda of the peer learning activity and the accompanying programme. For any questions, please do not hesitate to contact our organization team at [email protected].

We look forward to welcoming you in Slovenia!

mag. Dejan PLASTOVSKI

Director General