Kiri

Rue Guimard 11/13 1040 Brüssel Tel: +32 2 227 39 10 [email protected] https://eu.mfa.ee/et/

Erkki Keldo Majandus- ja tööstusminister Majandus- ja Kommunikatsiooniministeerium

19.01.2026 nr 10.1-13/40-1

Austatud minister Edastame Teile Euroopa Komisjoni volinik Apostolos Tzitzikostase kutse, 16. jaanuar 2026, nr Ares(2026) 474437. (Invitation to attend the European Tourism Day, 26 January 2026) Lugupidamisega Kyllike Sillaste-Elling alaline esindaja Lisa: kutse 1 lk

Päevakava 2 lk Raili Lillemets +32 2227 4375 [email protected]

_____________________

EU Ministers Responsible for Tourism

APOSTOLOS TZITZIKOSTAS

MEMBER OF THE EUROPEAN COMMISSION

SUSTAINABLE TRANSPORT AND TOURISM

Rue de la Loi, 200

B-1049 Brussels – BERL 08/096

[email protected]

Subject: Invitation to attend the European Tourism Day, 26 January 2026

Dear Minister,

I am pleased to invite you to attend the European Tourism Day 2026 in Brussels (Charlemagne

building) on 26 January 2026. This event has always been a significant moment for EU tourism,

and with the last one taking place in 2023, we’re excited to bring everyone together again.

This year, we will be exploring both the challenges and opportunities currently facing the

tourism ecosystem. In addition, we will be diving into the priorities of the upcoming EU Strategy

for Sustainable Tourism, which will be published in the first semester of 2026.

Your presence would be a strong signal of support to the development of an ambitious and

impactful joint strategy. Throughout the day there will be ample opportunity for exchange with

senior practitioners and policy drivers from the public and the private sector.

We expect approximately 400 participants attending in person, with many more joining online.

All attendees will have access to interpretation services in French, English, German, Spanish,

and Italian. For your convenience, I have attached the draft program.

For registration please visit the dedicated conference page on the Commission’s transport and

tourism website: https://transport.ec.europa.eu/news-events/main-events/european-tourism-

day_en.

My team in DG MOVE remains at the disposal of your office for further information (contact

person: Andreea STAICU, Head of the tourism team, MOVE.001, e-mail:

[email protected] or [email protected], phone: + 32 2 29 98 80 33).

Thank you in advance for your cooperation.

Yours sincerely,

Electronically signed on 16/01/2026 13:04 (UTC+01) in accordance with Article 11 of Commission Decision (EU) 2021/2121

26 January 2026, Brussels Shaping the tourism of tomorrow

8:30 - 9:30 Registration and welcome coffee

9:30 - 9:35 Opening and welcome

9:35 - 10:05 Present for the future Panel: Perspectives from tourism CEOs

10:05 - 11:05 Architecting the future of destinations Panel: Making the European tourism offer meet demand

Digital solutions (access to data and AI) New trends (marketing and offer) Media (traditional and social media)

11:05 - 11:35 Fireside talk: How to access and how to make best use of data

11:35 - 11:50 Coffee break

11:50 - 12:50 Tourism for tomorrow - EU Sustainable Tourism Strategy

Keynote speech: Apostolos Tzitzikostas, Commissioner for Sustainable Transport and Tourism

Political debate: Pioneering European tourism for tomorrow – what priority actions?

12:50 - 14:30 Networking lunch

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2

26 January 2026, Brussels Shaping the tourism of tomorrow

14:30 - 15:30 The accessible destination: strategic mobility, accessibility, and the path to rebalance tourism flows Panel: For a better balanced and accessible tourism

Mobility (urban and rural mobility) Unbalanced tourism (seasonal/territorial distribution and the locals’ perspective) Accessibility (inclusion and accessibility in tourism)

15:30 - 16:00 Fireside talk: Capitalizing on the future: How to unlock private investments in tourism

16:00 - 16:20 Coffee break

16:20 - 17:20 The regenerative shift Panel: ‘Making sustainability a competitive advantage’

Sustainability Resilience Regenerative tourism

17:20 - 17:30 Destination Europe: our tourism, our brand

17:30 Closing